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Business: Storey County’s first dispensary opens at TRI Center (video)

By ThisIsReno
Reno Business Weekly

By Bob Conrad

A new cannabis dispensary has opened in Storey County at the Tahoe Reno Industrial Center. Pure Tonic President Jacob Ward said the dispensary is Storey County’s first cannabis facility and the first 24-hour dispensary in northern Nevada.

Ward said the dispensary is geared toward quick ordering, discrete purchases and fast fulfillment – aimed at TRI-Center employees.

“Generally speaking the folks that are visiting us right now, they are working out here,” he told This Is Reno. “They’re on the move. They’re ready to get home, typically, or they’re on their way to work and need to get there at a certain time, and we try to move as quickly [as possible].”

Ward said, although the dispensary is on USA Parkway, about 25 minutes from Reno by car, their products and prices are comparable with Reno-area dispensaries.

Pure Tonic is also partnering with locally owned MMG Agriculture, a cannabis cultivator.

Sarah Rosenfeld, CEO of MMG Agriculture, said her company’s new line of Nevada-grown cannabis was a natural fit to sell at Pure Tonic – and other Nevada dispensaries.

“[Comstock Cannabis] is a very Nevada-centric brand,” Rosenfeld said. “This cannabis industry has gotten very corporate, and there’s a lot of brands that are now really nationwide. 

“Given that we started in Nevada, and we’ve stayed in Nevada, and we’ve stayed local, I just wanted to bring that out for people so that people traveling to Nevada can try something that is just really specific and specialized for Nevada.”

Three Nations Cannabis, a tribal-owned cannabis brand, also touts its Nevada-grown products. Three Nations has three new dispensaries in the Reno area: on South Virginia Street, in Verdi and a new location slated to open in Spanish Springs, according to the Three Nations website. 

Ward said getting the license to operate a dispensary in Storey County took awhile. He was awarded the license in 2018 but only opened recently. 

“It’s gone really well,” he added.

Watch the video

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