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About This Is Reno

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Our Mission

We deliver local, independently produced news about Reno, for the people of Reno, and (mostly) by the people of Reno.

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Our Funding Model

We are supported directly by our readers through paid subscriptions. We also offer paid PR/sponsored content and a range of advertising options. In 2020, we received emergency COVID-19 financial support ($85,000) from the Local Media Foundation and Facebook’s Journalism Project for COVID-19 reporting. Neither organization had editorial control over content.

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Journalism is real, valid and is reported by underpaid, hardworking truth-seekers.

We believe that an informed community is a stronger community. We publish news and commentary relevant to the lives of northern Nevadans and adhere to these core values:

* Fair, fact-based reporting
* Reliance (as much as possible) on expert sources
* Accuracy and transparent corrections of errors
* A diversity of credible voices and viewpoints
* Transparency and accountability
* Commitment to diversity, racial equality and to our community.

Reno’s Online News & Events Source

This Is Reno is your source for daily, award-winning news and events for Reno, Sparks, the Truckee Meadows and beyond. We were founded in 2009 and are locally owned and operated. Meet the team here.

We began with a question: Could a group of volunteer media professionals, collaborate and create an online news media outlet to fill the gaps left by downsized newsrooms? The answer, we quickly discovered, was yes.

Our site launched with an exclusive interview with Thomas “Lt. Dangle” Lennon about the ending of Comedy Central’s “Reno 911.” We have since grown to become a Reno news leader. We are Reno’s only locally owned and operated online news and events source. Our focus is on our community. We reach thousands of Reno-area readers each day on our website and social channels.

We are frequently news breakers, we often cover what other media do not and we offer a truly local voice to Reno news and events via our social media, podcast, website and our e-newsletter.

We offer effective and competitive advertising. If you need event promotions, advertising or want to see your news story reach thousands in the Reno area, please consider advertising with us.

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* Nevada Press Association
* Local Independent Online News Publishers
* Investigative Reporters & Editors

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Battle Born Awards, Society for Professional Journalists Las Vegas, Second Place Award, Reporting Using Public Records

Battle Born Awards, Society for Professional Journalists Las Vegas, Third Place Innovator of the Year Award with Noticerio Móvil and KUNR Reno Public Radio

Edward R. Murrow Award, Radio Television Digital News Association, Excellence in Diversity, Equity and Inclusion, with Noticerio Móvil and KUNR Reno Public Radio (regional and national awards)

Advertising Excellence, Third Place Award, Nevada Press Association

Investigative Report of the Year 2021 (finalist), LION Publishers

Breaking News Coverage First Place award, LION Publishers

Multiple Photo Essay Award First Place, Nevada Press Association

LION Publishers, breaking news award finalist, “Online News Doesn’t Qualify For Journalism Privilege Unless A Member of The Nevada Press Association”

Edward R. Murrow award with Reno Public Radio, “Cannabis in Nevada: The Rollout”

Edward R. Murrow award with Reno Public Radio “Behind The Battery Boom,” about Tesla’s impact on the region.

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