About This Is Reno

This Is Reno is your source for daily, award-winning news and events for Reno, Sparks, the Truckee Meadows and beyond. We were founded in 2009 and are one of the only locally owned and operated news media sources in the greater Reno market. Meet the team here.

We began with a question: Could a group of volunteer media professionals, collaborate and create an online news media outlet to fill the gaps left by downsized newsrooms? The answer, we quickly discovered, was yes.

Our site launched with an exclusive interview with Thomas “Lt. Dangle” Lennon about the ending of Comedy Central’s “Reno 911.” We have since grown to become a Reno news leader. We are Reno’s only locally owned and operated online news and events source. Our focus is on our community. We reach thousands of Reno-area readers each day on our website and social channels.

We are frequently news breakers, we often cover what other media do not and we offer a truly local voice to Reno news and events via our social media, podcast, website and our e-newsletter.

We offer effective and competitive advertising. If you need event promotions, advertising or want to see your news story reach thousands in the Reno area, please advertise with us.

Ancestral land acknowledgement: We acknowledge the traditional homelands of the Wa She Shu (Washoe), Numu (Northern Paiute, Newe (Western Shoshone) and Nuwu (Southern Paiute) people of Nevada. We are honored to report news and events from these lands.

Mission

We deliver local, independently produced news about Reno, for the people of Reno, and (mostly) by the people of Reno.

Values

Journalism is real, valid and is reported by underpaid, hardworking truth-seekers.

We believe that an informed community is a stronger community. We publish news and commentary relevant to the lives of northern Nevadans and adhere to these core values:

  • Fair, fact-based reporting
  • Commitment to diversity, equity and the lifting up of underrepresented voices in our community
  • Reliance, as much as possible, on expert sources
  • Accuracy and the transparent corrections of errors
  • A diversity of credible voices and viewpoints
  • The expectation of transparency and accountability from elected and public officials

How we are funded

We are supported directly by our readers through paid subscriptions. Paid subscribers get access to all website content and directly contribute to supporting locally owned news.

We also offer paid PR/sponsored content and a range of advertising options. We recently secured a fiscal sponsor partnership with Independent Arts & Media of San Francisco, which allows us to accept tax-deductible donations. Donate here.

In 2020, we received emergency COVID-19 financial support ($85,000) from the Local Media Foundation and Facebook’s Journalism Project for COVID-19 reporting. Neither organization had editorial control over content.

Memberships

  • Nevada Press Association
  • Local Independent Online News (LION) Publishers

Awards

2021

  • National Press Club, Breaking News Honorable Mention for Reno riot news coverage
  • National Association of Black Journalists, Student Achievement, General News Reporting on Reno riot coverage.
  • Battle Born Awards, Society for Professional Journalists Las Vegas, Second Place Award, Reporting Using Public Records
  • Battle Born Awards, Society for Professional Journalists Las Vegas, Third Place Innovator of the Year Award with Noticerio Móvil and KUNR Reno Public Radio
  • Edward R. Murrow Award, Radio Television Digital News Association, Excellence in Diversity, Equity and Inclusion, with Noticerio Móvil and KUNR Reno Public Radio (regional and national awards)
  • Advertising Excellence, Third Place Award, Nevada Press Association
  • Investigative Report of the Year 2021 (finalist), LION Publishers

2020

  • Breaking News Coverage First Place award, LION Publishers
  • Multiple Photo Essay Award First Place, Nevada Press Association

2019

  • LION Publishers, breaking news award finalist, “Online News Doesn’t Qualify For Journalism Privilege Unless A Member of The Nevada Press Association”

2018

  • Edward R. Murrow award with Reno Public Radio, “Cannabis in Nevada: The Rollout”

2017

  • Edward R. Murrow award with Reno Public Radio “Behind The Battery Boom,” about Tesla’s impact on the region.

In the news