The Reno City Council approved a controversial digital sign ordinance Wednesday. Reno Public Radio’s Julia Ritchey reports.
This was the final vote over the new regulations, which have sparked a lengthy debate.
Mayor Hillary Scheive says the rules aren’t perfect but are definitely an improvement.
The ordinance seeks to balance the interests of the business community and those who would prefer to keep corridors free from the bright electronic signs favored by the area’s casinos, convenience stores and some strip clubs.
Read more from our media partner Reno Public Radio: Amid Grumbles, City Passes Digital Sign Ordinance | KUNR
Watch a video of public comments and council discussion below.