New and experienced producers will benefit from marketing and business development tips
Farmers and ranchers can refine and enhance their business development, management and marketing skills at the Nevada Building Farmers Program workshop Sept. 30 to Oct. 2. Co-sponsored by Utah State University Extension and University of Nevada Cooperative Extension, the workshop is designed to help both newer and experienced farmers learn the tools to succeed in direct market outlets. The workshop is held at the Churchill County Commissioner’s Chambers, 155 North Taylor in Fallon.
According to Randy Emm, Federally Recognized Tribal Extension Program coordinator for Cooperative Extension, the workshop is designed for newer farmers and ranchers needing help with direct marketing, experienced farmers and ranchers looking to retool, refine and enhance their current business, and next generation farmers and ranchers returning to the family farm and seeking new or alternative enterprises to enhance existing production.
“Consumer demand for local foods has increased dramatically in the last couple of years, providing an excellent opportunity for local agricultural producers” said Kynda Curtis, Utah State University Extension agricultural marketing specialist.
The Building Farmers in the West program aims to help farmers by focusing on building and reinforcing capacity through interaction with Extension, producer peers and community resources. The program also aims to build a strong community network among producers involved in direct marketing and local suppliers of land, water, labor, capital and equipment.
“The program thrives on participation from producers of all levels of experience,” said Emm. “Farmers and ranchers will develop new connections in their local areas for inputs, specialized production, extending the growing season, marketing outlets and credit and loan programs.”
As part of the program, participants complete a business plan that includes feedback from peers and local experts. Participants will also have the opportunity for mentorships with experienced farmers and other chances to gain direct market sales experience.
The workshop registration fee is $60 and includes meals, snacks and program materials.