Class to launch “On Air” to national audience and work in Super Bowl operations in February; students hold fundraiser at Claim Jumper Jan. 23
RENO — Twenty Reynolds School of Journalism students will travel to Dallas in February to launch an integrated marketing communications campaign created for the Air National Guard. The students in the Public Relations Problems class also will represent the University of Nevada, Reno, while launching the campaign at a high school in Dallas and working at assigned tasks during Super Bowl Sunday.
“We were thrilled with the campaign by University students to highlight the often overlooked work Air Guard members do in their communities across the United States,” said Sgt. Lorenzo Parnell, an Air Guard public affairs officer in Washington, DC. “We’re happy to join the students as they present the idea to an even larger group of people, launch it and share an experience of a lifetime at the Super Bowl.”
The campaign encourages high school students to create and upload short videos and ask the public to choose a winner. The video with the most votes will be featured between February and the 2012 Super Bowl in Indianapolis.
The “On Air” communications campaign uses Facebook and other social media to highlight many community activities performed by Air Guard members in communities across the nation while targeting high-school students.
Military officials chose to implement the campaign after traveling to Reno in mid December. The students created the campaign as their last course in the public relations sequence requiring a strategic approach at overcoming communication problems. The campaign recommends the use of Facebook and other social media to highlight specific work done by members of the Air Guard in communities across the nation. It encourages school-aged students to create short videos and upload them. The campaign also uses traditional forms of communications, including events at high schools in six key cities across America along with incentives including college scholarships. The video with the most votes will be featured before the 2012 Super Bowl in Indianapolis.
“Social media is enabling college students to effectively create campaigns for a national audience,” said Todd Felts, assistant professor of public relations and course instructor.
“The Air Guard’s decision to implement the campaign is proof our students can execute complicated strategies and take the experience into the workforce.”
Brandcraft, a Reno marketing and web development company, helped the class design and program a special Facebook tab where videos may be uploaded and votes cast.
The Reynolds School of Journalism is Nevada’s only accredited journalism school.
A special fundraising event, The Road to Dallas, will be held at Claim Jumper, 4905 S. Virginia Street in Reno, on Sunday, Jan. 23 and Saturday, Jan. 29. Food and drink specials will be available and Claim Jumper will donate 15% of a customer’s bill to the Reynolds School of Journalism if the customer presents their waiter with a flier from the students. These proceeds will support the On Air campaign and the students’ journey to Dallas.
For more information and to help students get to Dallas, contact Todd Felts at 775-784-4188 or via email at [email protected].
WHAT: University of Nevada, Reno Reynolds School of Journalism students will be hosting a fundraising event at Claim Jumper on South Virginia St. The event will be held during the ASC, Jets v. Steelers game and the following NSC, Packers v. Bears game. Food and drink specials will be offered during the event. Also, the following Saturday, the even will continue with additional specials.
Claim Jumper will donate 15% of a customer’s bill to the Reynolds School of Journalism if the customer presents their waiter with a flier from the students. Fliers will be handed out at the University of Nevada, Reno campus and at the Nevada Men’s Basketball games on Thursday January 20 and Saturday January 22. The flier may also be printed from the attached.
WHEN: Sunday, January 23rd 12:00 pm – 7:00 pm
Saturday, January 29 12 pm until closing.
WHERE: Claim Jumper
4905 S. Virginia St.
Reno, NV 89502
WHO: Twenty Reynolds School of Journalism students will travel to Dallas in February to launch an integrated marketing communications campaign for the Air National Guard. The students will represent the University of Nevada, Reno while launching the national campaign at a high school in Dallas and working at assigned tasks during Super Bowl Sunday.