Mayor to Honor Veterans at KISS Concert

Mayor Hillary Schieve is giving rock band KISS the keys to the city at tonight’s show at the Grand Sierra Resort.

“I am excited to join other mayors around the country by participating in this KISS tradition,” Schieve said. “But the most important part of this evening will be honoring our local veterans.”

The band said it wants to raise awareness about the importance of hiring veterans.

“KISS is celebrating our ‘Freedom To Rock’ tour this summer — the same freedom that’s been upheld by our veterans and active duty service members,” KISS founder Paul Stanley said.

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Bob Conrad is proprietor and co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company (disclosure: client work includes projects funded by grants through UNR) and is an adjunct faculty member at Truckee Meadows Community College. He is a contributor to Reno Public Radio.