Private Company to Take Over Facilities Management from RSCVA


Reno Sparks Convention Center
Image: Carla O’Day.

The region’s major event venues will soon be under new management due to a decision Thursday by the Reno-Sparks Convention and Visitors Authority (RSCVA) board to relinquish control of facilities and focus more on marketing the area.

SMG Worldwide Entertainment and Convention Management was awarded a $200,000 per year contract for 4 years to manage the National Bowling Stadium, 300 N. Center St.; Reno Events Center, 400 N. Center St.; Reno-Sparks Convention Center, 4590 S. Virginia St.; and Reno-Sparks Livestock Events Center, 1350 N. Wells Ave.

In June 2022, the RSCVA board will have the option to extend SMG’s contract another 2 or 3 years.

SMG is based in suburban Philadelphia and oversees stadiums, arenas, convention centers, amphitheaters, recreation, and equestrian facilities worldwide. It’s better-known clientele include Soldier Field in Chicago, U.S. Bank Stadium in Minneapolis, the Mercedes-Benz Superdome in New Orleans, and NRG Stadium in Houston.

Reno Sparks Livestock Event Center
Reno Sparks Livestock Event Center, Image: RSCVA

According to its contract, SMG will be responsible for day-to-day operations of the bowling stadium, events center, convention center, and livestock center. This includes box office ticketing, custodial services, electrical services, event set up/take down, groundskeeping, parking, staffing and financial transactions.

“The Authority shall have the right to inspect and audit such books and records at reasonable times during normal business hours and upon reasonable prior notice to a selected proposer,” terms state. “All such books and records shall be maintained in accordance with the Authority’s record retention policies.”

RSCVA will work with SMG on advertising and promotions.

Upgrades to the bowling stadium promised to the United States Bowling Congress are expected to go on as planned. Expansion of the convention center is also in the works.

RSCVA Board Approves Raise, Bonus for CEO After Positive Review

Improvements scheduled at the bowling stadium include demolition of the existing stadium seating and replacing it with flexible space, along with a new food and beverage outlet by February 2020. The exterior is to be refurbished by February 2022.

This issue of outside management was discussed in 2005 and was unpopular then. RSCVA’s core mission of promoting the Truckee Meadows and Lake Tahoe has gotten away from it as staff gets burdened with facility management, officials have said.

Carla O'Day
About Carla O'Day 405 Articles
Carla has an undergraduate degree in journalism and more than 10 years experience as a daily newspaper reporter. She grew up in Jacksonville, Fla., moved to the Reno area in 2002 and wrote for the Reno Gazette-Journal for 8 years, covering a variety of topics. Prior to that, she covered local government in Fort Pierce, Fla.

1 Comment

  1. This is yet another example of the RSCVA’s board of directors losing sight of what is important, and that is the many people employed at the Reno Events Center, and National Bowling Stadium, both as full time employees and temporary workers, including myself. I have been employed in those buildings for approximately 2 years.

    The RSCVA has been bogged down by its own weight. Maybe they should quit voting for giving themselves pay raises, start hiring competent management. The temps keep those buildings clean and clients happy.
    The Reno City Council, led by another incompetent person, has hated the NBS (Nat’l Bowling Stadium), and has said so on public record. There are just too many hands in the pie to sate the greed of those whom are making over $100k a year, voting to screw those making about $25k a year, AGAIN.
    With the price of rents DOUBLING over the last 2 years, the RSCVA just voted to put about 40-50 out onto the streets. I am going to resign from this crooked scheme, before I am crushed by it.

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