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Feast to Face a Potential Name Change?



Feast is a name that has become a Reno staple because it represents everything about the restaurant located at 516 South Virginia St.–from the entree named Feast, to the unique signage and culture.

Now, Palace Station Hotel & Casino in Las Vegas is threatening a lawsuit in order to get the name changed, as they have a buffet inside the casino called “The Feast Buffet.”

“The name Feast is a verb. From my understanding you can’t trademark a verb–do they also think they own the word ‘buffet’ as well?” said owner Alex Long. “We by no means we’re trying to copy a Las Vegas casino buffet. Our restaurant is a place to come to sit and dine, not a place to stand in line and load up a plate.”

Palace Station Hotel & Casino is claiming Feast is infringing use on the Feast trademark according to the letter from the Station Casinos LLC. It states: “In short, we believe your unauthorized use of FEAST in connection with the same services Station Casinos offers under its federally registered mark constitutes unfair competition and trademark infringement under federal law.”

The name Feast has already been branded through menus, signage, social media, the website, uniforms etc., which makes the Feast owners reluctant to change, hence the restaurant wanting to fight the charges. However, casinos have been known to put small businesses out of business in court. In the meantime, the Palace Station Hotel & Casino is threatening to sue, but Feast is preparing for the worst and doesn’t want to back down.

“At this point we’re playing the waiting game, but we wanted to let the local community know what could potentially be happening to our beloved name, because Feast wouldn’t be what it is without our guests,” said Long. “Which is why if there happens to be a name change we are going to put it in the hands of our customers, because they are what matters.”


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