SUBMITTED NEWS RELEASE
Golf industry professional and veteran businessman Mike Milligan joins the team at Silvervoyages.com as director of sales. With more than 17 years of professional business experience and a vast knowledge of current golf and tourism market trends, Milligan will further enhance the overall group sales and marketing efforts to the region at the travel package booking company.
Milligan, a credentialed PGA PRO and passionate golf-lover, graduated from California State University Sacramento and spent 10 years as an environmental consultant focusing on the management of hazardous materials cleanup projects. In 2004, he shifted his focus back to the golf industry and developed the group and individual golf marketing and sales programs for numerous courses including Coyote Moon, Old Greenwood and the Golf Course at Gray’s Crossing as the group sales director for the Tahoe Mountain Club. During his tenure Milligan also served as president Golf the High Sierra where he helped modernize the overall marketing program for the 18-course Reno-Tahoe golf marketing cooperative.
According to Sean Schaeffer, president of SilverVoyages.com, “Mike’s expertise in data generation and management and electronic marketing combined with his great interpersonal skills, have made him among the most well regarded golf marketing professionals in Reno-Tahoe area. The talent he brings to SilverVoyages.com will be valuable to our expanding client base.”
SilverVoyages.com is an ‘outsource’ company that specializes in seamless, back-of-house package booking functions for clients ranging from hotels and transportation companies to golf associations, golf courses and ski resorts. For more information visit www.SilverVoyages.com.