County Gets $75,000 NEA Grant To Highlight Burning Man, Cultural Landmarks on 200-Mile Trail

Guru Road_Drive Guru Road, about 3 miles north of Gerlach, for a look at local desert art_credit Kaitlin Godbey-TravelNevada
Image: Kaitlin Godbey, Travel Nevada.

A 200-mile trail from Reno to Gerlach is being proposed to highlight Washoe County’s cultural, historic, and artistic elements. With $75,000 in grant funds from the the National Endowment for the Arts, Washoe County, working with Burning Man, envisions the trail to pass through Reno-Sparks, small towns, and tribal lands into Gerlach.

“The goal of the project is to draw out and engage both urban and rural residents in the culture and beauty of the place we call home,” said Gabrielle Enfield, Washoe County grants administrator. “We believe this project will connect the community to the economic, arts, and cultural features, organizations and individuals throughout our vast and varied landscape.”

The trail will be developed with community input through workshops, the identification of sites, and public art ideas.

“The project is estimated to take two years to complete to allow for community input, art project proposals, selection of artists, app development and implementation, installation of signage, two new art pieces, and a formal unveiling,” according to the county.

County Manager John Slaughter called the project creative placemaking.

“(It) is the perfect way to celebrate the distinctive character and beauty of Washoe County,” he said.

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Bob Conrad is co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company (disclosure: he has two part-time contracts working for the University of Nevada, Reno). He is a part-time faculty member at Truckee Meadows Community College and is a regular contributor to Reno Public Radio.