The Nevada Humane Society (NHS), a nonprofit animal shelter working to save animal lives in northern Nevada, is launching a new website and logo, marking a significant milestone in the nonprofit’s ongoing efforts to provide care to animals in the region. The external transformation follows a year of internal operational shifts that have streamlined processes for the team in order to enhance the level of care for animals at the facilities while ensuring information and resources about adoption and fostering is readily available.
The new NHS site is compliant with Americans with Disabilities Act (ADA) stipulations and prioritizes visitors’ access to current images and information for animals at both Reno and Carson City facilities. Additionally, web visitors can now conduct searches of animals at NHS facilities based on attributes related to pets (such as age, species, if they’re in a foster home, campus location, etc.) and pet information is more easily displayed for a better user experience. The new NHS logo features a dog and a cat sitting close to one another, their tails meeting behind them in the form of a heart.
“One of our primary goals was to ensure we reflect the internal enhancements our organization has made in an external manner,” said Jerleen Bryant, CEO of Nevada Humane Society. “In the last twelve months our team has made impressive strides in identifying and improving processes so we can further remove barriers to adoption. We have also doubled down in efforts to communicate with the broader northern Nevada area of the challenges animal welfare entities experience here. You will note that the new logo features tails prominently – that’s because we firmly believe we facilitate all manner of ‘tails of reformation.’ It was time for our website and logo needed to mirror these efforts.”
Key features of the new website include:
- A homepage that immediately showcases a scroll of pets available for adoption.
- The ability to view and filter pets in either Reno or Carson based on specific attributes
- Improved pathways for visitors to access information on vaccines, microchipping, and other services faster and more easily.
- ADA-compliant fonts and color combinations to ensure accessibility for all users.
“We hope that the updated logo and website properly signify our commitment to innovation and excellence in animal welfare,” said Bryant. “We’re confident our site is now equipped to keep pace with the expanding area’s accelerating needs and that our logo captures the wholehearted spirit that defines our work in serving animals and our communities. Our new tagline, ‘Happiness From Nose to Tail,’ speaks to the energy we bring to the shelter every day and what we know these animals offer to their new families.”
Since Bryant’s installation in May of 2023, NHS has made multiple changes. These include but are not limited to: the reintroduction of all four outdoor kennels at the Reno facility, the installation of a 360 degree committee meeting weekly to help identify what might be keeping a pet from being adopted; the launch of the Hope Fund which leverages funds that can be applied to medical care for animals at NHS facilities that are out of the ordinary (cancer treatments, complex surgeries, longer rehabilitation efforts, etc.); improvements to the space (barriers to block dogs from peering into cat enclosures, adherence to best practices for number of cats in one enclosure, etc.) that minimize feline anxiety; and more.
Following a rigorous selection process, the updated brand and new website were designed by KPS3, a full-service marketing and communications agency headquartered in Reno specializing in branding, web, growth marketing, advertising, public relations and social media. NHS invites the community to explore the new website and experience the improved features that make adopting and fostering pets more accessible and enjoyable.
In 2023, the nonprofit and its team served more than 17,500 animals in northern Nevada. The NHS annual report cites that it cared for nearly 9,992 animals in both Reno and Carson City and adopted out 8,665 animals (3248 dogs, 5036 cats and 381 small animals like hamsters or rabbits) into northern Nevada. These figures represent an increase in adoption outcomes at NHS for dogs and cats at NHS since 2022. With medical appointments included, the number of animals helped in northern Nevada exceeds 17,500. Throughout this time, the organization has reiterated that the number of animals in its shelter mirrors the high numbers currently being experienced at shelters across the country post-pandemic.
To see the new website and logo or to learn more about adoption and foster options, visit www.nevadahumanesociety.org. For media inquiries, contact Rachel Gattuso, APR at [email protected] or (775) 336-9453.
About the Nevada Humane Society:
The Nevada Humane Society (NHS) is a non-profit, charitable, animal shelter whose work is made possible by donations. The organization’s mission is to care for pets, find them homes and save lives. Their vision is that all pets should have a healthy, happy life. To learn more, visit www.nevadahumanesociety.org.
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