#TakeTahoeTransit aims to encourage public transit ridership
Tahoe Transportation District (TTD) today announced the launch of #TakeTahoeTransit, a campaign to encourage visitors and locals at and around Lake Tahoe to leave their cars behind to support the region’s broader environmental and safety goals.
“We’ve realized education about services is our biggest hurdle,” said TTD District Manager Carl Hasty. “There’s a patchwork of service providers at Tahoe and that’s confusing to someone who’s just looking to get from point to point. We all share a common goal: to clean up the lake and reduce our impact on the region. We know that getting people out of their cars is critical to that mission.”
TTD is inviting any businesses and organizations who feel passionate about Lake Tahoe’s pristine environment to visit the website and download the FREE social media toolkit to join in the movement and use the artwork and content on their own social channels. It’s also asking its followers to use the #TakeTahoeTransit hashtag to entice riders to share their own user-generated-content. The campaign showcases a distinct and uplifting look and feel that encourages wider utilization of Tahoe’s public transit services. Riders are encouraged to post pictures of their trip of any Tahoe’s public transportation services to their Facebook or Instagram account with #TakeTahoeTransit.
The campaign website provides simple information for riders anywhere in or around the Lake Tahoe basin to more easily find the information they need to understand where services are – and where they are not. Visitors and locals are encouraged to find ways to walk, bike, or ride to their destinations in lieu of using personal vehicles.
More than 50 million vehicle trips are made into, out of, and within the Basin annually. Particulate matter from roadways and parking lots accounts for 70% of the particulates entering Tahoe which is a significant factor in declining lake clarity.
“The time to #TakeTahoeTransit, is now,” added Hasty. “By parking our cars and hopping on the bus, together we can reduce the number of cars on the road and preserve the beauty of Lake Tahoe.”
TTD is partnering with several groups and businesses around the region touting the importance of taking transit. Most public transportation offerings at Lake Tahoe are currently free to riders, including TTD’s own transit operations at South Lake Tahoe, Carson City and the Carson Valley.
To learn more about #TakeTahoeTransit campaign, find the free social media toolkit, more information, sign-up options, etc. that will help support the movement, please visit www.taketahoetransit.org and follow #TakeTahoeTransit on all social media channels.
The Ferraro Group led on the campaign and partnered with SDBX Studio on the creative elements and design.
TTD is on a mission to facilitate and implement safe, environmentally positive, multi-modal transportation plans, programs and projects for the Lake Tahoe Basin, including transit operations. The organization was established through a bi-state compact to lead the Tahoe region through comprehensive transportation improvements and additionally absorbed the transportation services for the South Lake Tahoe region in 2010. The district is responsible for projects including the East Shore Trail which will someday span Tahoe’s East Shore from Stateline to Crystal Bay to provide equitable access to the lake, the Fanny Bridge/SR 89 Community Revitalization Project at Tahoe City’s famously congested ‘Y,’ the roundabout that serves Incline Village, Crystal Bay and Mount Rose at the intersection of Highway 431 and State Route 28, as well as several other noteworthy improvements to Lake Tahoe’s regional transportation systems and design. For more information, visit tahoetransportation.org.
About Tahoe Transportation District
TTD was established in 1980 through a bi-state compact. Its mission is to facilitate and implement safe, environmentally positive, multi-modal transportation plans, programs and projects for the Lake Tahoe Basin, including transit operations. It is responsible for projects including the East Shore Trail which will someday span Tahoe’s East Shore from Stateline to Crystal Bay to provide equitable access to the lake, the Fanny Bridge/SR 89 Community Revitalization Project at Tahoe City’s famously congested ‘Y,’ the roundabout that serves Incline Village, Crystal Bay and Mount Rose at the intersection of Highway 431 and State Route 28, as well as several other noteworthy improvements to Lake Tahoe’s regional transportation systems and design. It works in partnership with the Tahoe Regional Planning Agency and regional transportation authorities. For more information, visit TahoeTransportation.org.
