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Artist Gives Reno Visual Smackdown Via Fast Company

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UPDATE: 6 pm: After we posted this, Mayor Schieve personally invited Ms. Ferro to visit Reno and Whitney Peak Hotel has offered to put her up for free. We also offered a walking tour of the city.


Calling Reno, “the most depressing place on earth,” Fast Company, a magazine with a website, has re-posted images that paint the Biggest Little City in less-than positive light. See the link here and here.

According Fast Company‘s, Shaunacy Ferro:

“I am most interested in the seams of the veneer, where the spectacle does not quite deliver upon its glossy promise,” Johnson writes in a statement. In the photos, taken on early weekday mornings with a long exposure, lounges remain empty, rows and rows of slot machines go unplayed, and parking lots are completely open. Save for a few lone souls, no one is betting. The tremendous infrastructure of gambling–big hotels, cavernous spaces lined with digital machines and gaudy decor, huge parking garages–sits abandoned in the blinding desert sun, a warning to any urban center that relies on a single industry. Through Johnson’s lens, Reno might as well be a ghost town.

What do you think of this latest portrayal of Reno the popular press?

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Joe Johnson: Casino Entrance 01

 

 

Bob Conrad
Bob Conradhttp://thisisreno.com
Bob Conrad is publisher, editor and co-founder of This Is Reno. He has served in communications positions for various state agencies and earned a doctorate in educational leadership from the University of Nevada, Reno in 2011. He is also a part time instructor at UNR and sits on the boards of the Nevada Press Association and Nevada Open Government Coalition.

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