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Holland presents third annual Forage event, a celebration of bikes, art, music and more


hollandlogo-2303849-6550598HOLLAND PROJECT NEWS RELEASE

An afternoon bike tour of murals, art installations, music, and film with “Forage: A Roaming Gallery,” is scheduled for July 28 .

Now in its third year, Forage takes place every July and guides participants on a group bike tour through midtown and downtown Reno with stops at four different locations featuring visual, performing and interactive art elements. This year, the tour culminates at the Nevada Museum of Art with a fantastical sci-fi film odyssey featuring a new live score and, for the first time ever, a post-film roof party.

The event is sponsored by the Holland Project in collaboration with Bootleg Courier Company, Nevada Museum of Art, the Discovery Museum and the Reno Bike Project.

Each year, Forage takes on a different theme to both shape and unify all the elements.  The chosen theme for this year is “Science and Alchemy,” which participants will see interpreted at each stop.

“Forage is hands-down the most fun we have all year,” said event coordinator, Tim Conder. “It’s the one event that brings so many facets of our community together to create something fun, exciting, and visually amazing. This year’s theme of ‘Science and Alchemy’ has upped the ante for what’s going to be presented and it’s definitely an event not-to-miss.” Forage begins July 28 at 4 p.m.at the Holland Project on 140 Vesta Street. The gallery will feature Strychnine Divine, an exhibition curated by local artist Ashley Westwood, showcasing Oakland painter Scott Greenwalt as well as local artists including Eunkang Koh, Dominque Pallidino, Jon Purtill, Kyle Walker Akins, Jen Graham, Sophia Pierce and Alana Berglund; a unique soundscape; solar theremins;  and a mural by nationally recognized artists, Overunder and Labrona.

From Holland, the tour will ride through the Carter Bros. lot on Virginia Street, where surprises abound, and head to McKinley Park where there will be interactive games, bike inventions including a bubble bike and boombox bike and a chance to get wet, cool off and earn one of five specially designed merit badges.

Next, riders head to the Nevada Discovery Museum for hands-on experiments and displays (including hydrogen balloons, insta-snow, smokey bubbles, miracle fruit, non-Newtonian fluid, and more), as well as local rockers Spitting Image and a giant volcano that will erupt in confetti.

The culminating stop for Forage will be at the Nevada Museum of Art (NMA) where food trucks will meet hungry riders and the Reno Bike Project will provide valet bike parking.

At 7:30 p.m. in the museum theater, there will be a screening of two silent sci-fi cinematic classics accompanied by an original live score directed by Dan Ruby and featuring more than 15 musicians, including members of the Reno Youth Philharmonic. Post-performance, attendees finish the night on the rooftop of the NMA, where there will be music, mini-hot air balloons, and a film inspired photo backdrop.


What:                    A multifaceted art and bicycle event

Where:                 Through midtown and downtown Reno


Holland Project, Carter Bros. Lot, McKinley Park, The Discovery Museum and the Nevada Museum of Art

When:                  Saturday, July 28 from 4 to 10 p.m.

For more information on Forage, please contact Sarah Lillegard at [email protected] or 775.287.6882, or visit www.hollandreno.org.

Connect with the Holland Project on Twitter @HollandProject or on Facebook at facebook.com/holland.reno.


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