Leading-edge tools from University faculty and industry experts help you build online strategies for bottom-line results in your business or organization
Reno, Nev., Aug. 16, 2010 — Social media has revolutionized the way we do business – as consumers and as producers. Mastery of social media and inbound marketing tools and strategies is essential to successful business operations in the 21st century. Reaching far beyond traditional marketing media, businesses and organizations today must open lines of communication with potential customers and stakeholders and develop valuable interactive online relationships practically unheard of just 10 years ago using such tools as Facebook, Twitter, LinkedIn, dynamic blogs and more.
Successful companies and institutions – from multinational corporations to small businesses, schools, nonprofit organizations and individual entrepreneurs – know how to use social media and inbound marketing to produce bottom-line results. Developed and taught by industry experts and University of Nevada, Reno College of Business and Reynolds School of Journalism faculty, the new three-course 30-hour Social Media Marketing Certificate offers in-depth, leading-edge course content and an opportunity to develop and demonstrate mastery of social media/inbound marketing.
Developed for anyone tasked with staying in touch with the public, from business owners and managers, nonprofits and marketing professionals to school administrators, teachers and service professionals, the new certificate program gives participants hands-on coaching and the latest methods to learn how social media tools interrelate, as well as the most effective ways to use them to greatest advantage.
Held from Sept. 14-Nov. 18, 2010, on select evenings, 6-9 p.m., four course options are available to build the full three-course Social Media Marketing Certificate; courses may also be taken individually within areas of general interest. For more about Extended Studies courses or to register online, visit and search by course title: http://www.extendedstudies.unr.edu . For an at-a-glance calendar of Fall 2010 classes, visit http://extendedstudies.unr.edu/prodev_certificates.htm .
For more about the Social Media Marketing Certificate instructors, visit:
Kristy Crabtree at http://kristycrabtree.com/
Todd Felts, MALS, at http://journalism.unr.edu/faculty-staff/app-faculty/4/todd-felts or http://smart.unr.edu/org.html
Eric Jennings and Ashley Jennings at http://loopshot.com/content/about
Bret Simmons, Ph.D., at http://www.bretlsimmons.com/ or http://smart.unr.edu/org.html
Social Media Marketing Certificate courses for Fall 2010 include:
Sept. 14-28, 2010
“NEW-Introduction to Social Media: New and Social Media Marketing for Busy People” – (Three-session Social Media Marketing Certificate course) Everyone is talking about social media and finding friends, classmates and business associates and more online, but how do you transform these into worthwhile business connections? With an emphasis on Facebook and LinkedIn, this course explores strategies for building a social media network that really works and for developing your online presence, offered by Extended Studies at the University of Nevada, Reno. Held Tuesday evenings, Sept. 14-28, 6-9 p.m. at the University’s Redfield Campus, 18600 Wedge Parkway, Reno. Course fee: $299 by Sept. 3 ($399 after Sept. 3); includes course materials, refreshment breaks and parking. Instr.: Todd Felts, MALS, assistant professor of integrated marketing communications at the University’s Reynolds School of Journalism, http://journalism.unr.edu/faculty-staff/app-faculty/4/todd-felts or http://smart.unr.edu/org.html . Registration and information: (775) 784-4062 or 1-800-233-8928. For more about Extended Studies courses or to register online, visit and search by course title:http://www.extendedstudies.unr.edu . For an at-a-glance calendar of Fall 2010 classes, visit http://extendedstudies.unr.edu/prodev_certificates.htm .
Oct. 5-7, 2010
“NEW-Social Media Tools: Foundations for Inbound Marketing” – (Three-session Social Media Marketing Certificate course) This hands-on course will help you establish, develop and connect the foundational tools of inbound marketing – a blog and accounts on Twitter, Facebook and LinkedIn – to draw more people to your brand, offered by Extended Studies at the University of Nevada, Reno. Held Tuesday-Thursday evenings, Oct. 5-7, 6-9 p.m. at the University’s Redfield Campus, 18600 Wedge Parkway, Reno. Course fee: $299 by Sept. 17 ($399 after Sept. 17); includes course materials, refreshment breaks and parking. Instr.: Kristy Crabtree, owner, Westward Strategy & Design Group, http://kristycrabtree.com/ . Registration and information: (775) 784-4062 or 1-800-233-8928. For more about Extended Studies courses or to register online, visit and search by course title: http://www.extendedstudies.unr.edu . For an at-a-glance calendar of Fall 2010 classes, visit http://extendedstudies.unr.edu/prodev_certificates.htm .
Oct. 19-Nov. 2, 2010
“NEW-Inbound Marketing Principles and Practices” – (Three-session Social Media Marketing Certificate course) Now that you have an online presence with a blog and accounts on Twitter, Facebook and LinkedIn, learn how to operate online to consistently attract people to your business or personal brand with this intermediate course, offered by Extended Studies at the University of Nevada, Reno. Held Tuesday evenings, Oct. 19-Nov. 2, 6-9 p.m. at the University’s Redfield Campus, 18600 Wedge Parkway, Reno. Course fee: $299 by Oct. 1 ($399 after Oct. 1); includes course materials, refreshment breaks and parking. Instr.: Bret L. Simmons, Ph.D., associate professor of management at the University’s College of Business, http://www.bretlsimmons.com or http://smart.unr.edu/org.html . Registration and information: (775) 784-4062 or 1-800-233-8928. For more about Extended Studies courses or to register online, visit and search by course title:http://www.extendedstudies.unr.edu . For an at-a-glance calendar of Fall 2010 classes, visit http://extendedstudies.unr.edu/prodev_certificates.htm .
Nov. 16-18 2010
“NEW-Inbound Marketing Analytics and Metrics” – (Three-session Social Media Marketing Certificate course) Simply having a blog and a Twitter account is not enough to engage customers and generate leads; using these social media tools effectively is key. Learn to measure and improve the effectiveness of your inbound and social media marketing strategies, offered by Extended Studies at the University of Nevada, Reno. Held Tuesday-Thursday evenings, Nov. 16-18, 6-9 p.m. at the University’s Redfield Campus, 18600 Wedge Parkway, Reno. Course fee: $299 by Oct. 29 ($399 after Oct. 29); includes course materials, refreshment breaks and parking. Instr.: Eric Jennings and Ashley Jennings, owners, Loopshot, Inc.,http://loopshot.com/content/about . Registration and information: (775) 784-4062 or 1-800-233-8928. For more about Extended Studies courses or to register online, visit and search by course title: http://www.extendedstudies.unr.edu . For an at-a-glance calendar of Fall 2010 classes, visit http://extendedstudies.unr.edu/prodev_certificates.htm.
