As the Midtown area grows, The Creative Coalition of Midtown (CCM) finds ways to bring visitors to the area and increase walkability. Starting April 25, the CCM hosts a series of events called “Sundown in Midtown” from 5:00 to 9:00 p.m. on the last Friday of every month during the summer. There is no cost to attend the family friendly themed events.
“Our goal with our calendar of events this summer is to draw people to the area to check out what Midtown businesses have to offer, raise money for some great local charities, and to just have fun as community,” said Amber Solorzano, founder of the CCM. “Attendees can grab a map of events and collect raffle tickets at each stop they make.”
The first event, carnival themed “Spring Fling,” kicks off the season. Lost City Farms will be selling seedlings in exchange for a small donation and Midtown businesses will be offering live music, craft events, food, and drink specials. In addition, there will be a fundraiser for the Miss Mess Project coinciding with the event. The main goal of the Miss Mess Project corresponding with the event will be to showcase the locally fabricated, sourced, designed and decorated hand crafted trash cans and the built-in self-extinguishing ashtrays, in order to further reduce litter throughout the Midtown area.
Maps of participating businesses will be available at the Creative Coalition of Midtown booth located in Sticks Plaza, 701 South Virginia Street (by Chuy’s Mexican Restaurant) on the corner of Mary and South Virginia, and online.
For more information about the CCM or Sundown in Midtown, please contact Amber Solorzano at 775-772-4080 or visit www.creativecoalitionreno.com.
The Creative Coalition of Midtown is a community of 40+ small business owners and artists banding together for one mission: to help one another continue to build the arts movement and support small businesses in Reno. Founded in 2013, the Creative Coalition Midtown aims to foster ongoing support and nurture these partnerships as well as provide education, quarterly events, and marketing materials for its members and the community.
