More than $8 million impact expected
Jam On It, a member club of the Amateur Athletic Union (AAU), and the Reno-Sparks Convention and Visitors Authority (RSCVA) announced this week an agreement to host AAU events at the Reno-Sparks Convention Center through 2020.
For the past 14 years, Reno has hosted the Jam On It Reno Memorial Day AAU Tournament, the world’s largest basketball tournament. More than 1,100 teams compete on 85 courts in the Reno-Sparks Convention Center in the premier ‘All Under One Roof’ event of its kind. This is an event model Jam On It has perfected in recent years.
“We have been extremely successful running events in the Reno area,” said Matt Williams, Jam On It Owner and AAU Second Vice-President. “Locking in a long term deal with Reno-Sparks just makes sense and allows both Jam On It and the RSCVA to continue to hold quality events in the area.”
Founded in 1991, Jam On It is an event organization, whose mission statement is to engage children in fun, competitive play and to have them compete in a well-organized athletic program. The AAU is one of the largest, multi-sport, amateur sport event organizations in the United States and began in 1888.
“The Jam On It Memorial Day Tournament is a cornerstone of our sports community here in Reno Tahoe,” said Christopher Baum, RSCVA President and CEO. “With over 1,100 teams competing in the RSCC, REC, RSLEC and local high school gyms over the three-day weekend, Matt has grown his event into a juggernaut in the sports travel industry. It brings incredible impact to our region each spring and we value the event immensely.”
Last year’s Reno Memorial Day AAU Tournament alone had an economic impact of over $8 million. The economic impact for all Jam On It AAU events in Nevada is estimated at approximately $11 million.
SOURCE: AAU.
