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Wells Avenue businesses host treasure walk



The Wells Avenue Merchants and Property Owners Association is hosting a “Wonders of Wells Treasure Walk” on Saturday, June 25. It is from 10 a.m. to 6 p.m. and is for Reno residents to become exposed to Wells Avenue businesses.

It is free to attend and is a family friendly event, organizers said.

“Come see more about what Wells Avenue is all about – how diverse it is and how many family-friendly businesses there are,” said Michelle Moore, owner of Pewter, a beauty salon. “I want people to see all the hidden treasures on Wells. People can come down, walk the street and collect stickers for raffle prizes from Wells Avenue merchants.”

She also noted there is ample parking on the street. It’s the first such walk for the business group since the pandemic.

Participants 18 and older can pick up a “Treasure Map” at participating businesses, while supplies last. The map will have a key to the event, as well as the participating businesses listed on the back with their “Treasure Walk” offers. 

The more shops visited, the more stickers collected, the more raffle tickets and chances to win, Moore added. 

“An additional raffle ticket will also be given if a designated hashtag is used on the participant’s social media – Facebook and Instagram – during the event,” she said. 

Children are encouraged to dress up in pirate costumes in order to collect prizes from local businesses.

A few of the scheduled events:

  • Make Your Own Bath Salt Soak at Pantry Products
  • Live Art Demo at the Artists Co-Operative
  • Gear/Apparel Repair: Taping Clinic at Gear Hut
  • Brewery Tour and Tasting at IMBĪB
  • Aromatherapy for Kids Class at Mandala Massage Supply and Apothecary
  • Kids Costume Contest and raffle drawing at The Garden of Reno

Pineapple Pedicabs will be on hand to provide complimentary shuttles to participants.

The changing face of Wells Avenue

Wells Avenue is one of the most popular and picturesque neighborhoods in the city of Reno. It is known as a great place to see art murals, visit small Latino and Hispanic restaurants, salons, tattoo parlors, clothing and pet stores. 

Over the past few years, Wells Avenue has seen numerous new businesses flourish and has also begun to see its share of housing problems similar to those affecting neighborhoods in other parts of the country. 

Learn more about the Wells Avenue area from our series last year, “The changing face of Wells Avenue.”

Part 1: The changing face of Wells Avenue
Part 2: New and old businesses on Wells Avenue face challenges
Part 3: The changing Wells Avenue: What residents think
Part 4: Wells Avenue: A neighborhood rich in history and multiculturalism 


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Business news briefs

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Three seniors win National Merit Scholarships. The National Merit Scholarship Corporation last week announced that three high school seniors from the Washoe County School District were awarded college- and university-funded scholarships for the 2022-2023 school year. They are:

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Image: Carla O’Day.

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Early childhood community health worker program launched. Nevada Strong Start Child Care Services Center announced the launch of the Nevada Early Childhood Community Health Workers program to serve child care providers and families. Community Health Workers (CHWs) serve as liaisons between the community and health and social service providers to better support Nevada families. The program initially launched in Las Vegas and will expand to Reno this summer.

Communities In Schools of Nevada announced this week the first recipient of the Elaine Wynn scholarship, a new four-year scholarship created specifically for CIS case-managed high school seniors. The scholarship was created to award a student who has dug deep within themselves to put their life and education on a positive path. The recipient and winner is Isaac Cuevas Ruelas, a high school senior from Elko High School. He will be awarded up to a total of $10,000, paid out in increments of up to $2,500 each year for over four years, contingent upon meeting requirements annually.

Bob Conrad
Bob Conradhttp://thisisreno.com
Bob Conrad is publisher, editor and co-founder of This Is Reno. He has served in communications positions for various state agencies and earned a doctorate in educational leadership from the University of Nevada, Reno in 2011. He is also a part time instructor at UNR.