The “Coping with COVID-19” small business town halls and webinars that have become a fixture of business-related programming for the University of Nevada, Reno Extension during the pandemic continue during the last two weeks of January.
And English-language town hall on the new round of Paycheck Protection Program loans will be held Wednesday, Jan. 20 followed by a webinar on digital marketing on Friday, Jan. 22. Those same topics will be covered in Spanish-language presentations the following week, Wednesday, Jan. 27 and Friday, Jan. 29.
“Thankfully, there is still assistance out there to help our small businesses with the challenges they are facing due to COVID-19,” said Buddy Borden, economic development specialist with Extension’s Business Development Program. “But, navigating the process to access the programs is never easy. We’ll have representatives online who can explain the programs and answer questions. These sessions help our small business owners make connections with the lending organizations, as well as with other small business owners.”
The Jan. 20 and Jan. 22 sessions are for English speakers:
The town hall, “New Rounds of Paycheck Protection Programs,” is Wednesday, Jan. 20, at 9 a.m. Registration: https://unrextension.zoom.us/webinar/register/WN_X8B_4hlfRgyf-0uEoCQJ5w
Panelists include:
- From the Small Business Administration – Saul Ramos, deputy district director
- From Prestamos CDFI – Noe Gonzalez, senior business advisor
- From U.S. Bank – Gabriela Wyett, business banking development consultant
- From Extension – Reyna Mendez and Juan Salas, business development instructors; and Mike Bindrup, research associate
The webinar, “Digital Marketing: Basic Concepts,” is Friday, Jan. 22, at 9 a.m. Registration: https://unrextension.zoom.us/webinar/register/WN_PvqDZwY3RSS9XwX3TjIPhg
Mendez will discuss:
- The importance of digital marketing in business
- The three principals of social media: traffic, conversion and retention
- Identifying good and bad social media campaigns
- Creating a weekly plan for social media
The Jan. 27 and Jan. 29 sessions are for Spanish speakers:
The town hall, “New Rounds of Paycheck Protection Programs” is Wednesday, Jan. 27, at 9 a.m. Registration: https://unrextension.zoom.us/webinar/register/WN_ZuaZclXxTdeibQoifCV7gg
Panelists include:
- From the Small Business Administration – Alfredo Cedeño, outreach/marketing specialist
- From Prestamos CDFI – Gonzalez
- From U.S. Bank – Wyett, business banking development consultant
- From Extension – Mendez, Salas and Bindrup
The webinar, “Taxes and My Business,” is Friday, Jan. 29, at 9 a.m. Registration: https://unrextension.zoom.us/webinar/register/WN_fg9uUCoNRb2p_C1viv3tYA
Salas will discuss:
- Tax formulas and the importance of estimation
- The three main taxes related to business income and profits
- Taxes related to employees at the federal and state level
- Identifying compliance dates and documentation
