Developers this week unveiled the new moniker that will replace “former Park Lane Mall site” in Reno-Sparks’ lexicon: Reno Experience District. Or RED, for brevity.
The master-planned community taking shape at the site since early last year will feature luxury apartments, dining and retail, office space in a “Tech Campus,” a hotel, 2-acre park, and entertainment options.
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Not sure RED is a good idea for the name. Too easy of a reference to the red light district.
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