In a town where drinking, eating and gambling are almost synonymous with its name, the coronavirus epidemic is wreaking havoc not only on the general population, but also on the food and beverage industry, resulting in massive unemployment and worker displacement. Critical to our local economy, many restaurants and drinking establishments are facing economic crisis.
Currently unable to operate under the government mandated shutdown, all alcohol facilities were ordered to close by Mayor Hillary Schieve on March 17. The order was to be in full effect by March 20 and is scheduled to last until April 5. This order was reinforced by Nevada Gov. Steve Sisolak who mandated a 30-day closure for casinos, bars and restaurants in the face of the growing crisis.
Suffering at the hands of the sudden epidemic, one of the hardest hit industries in Reno has been food and beverage. With substantial layoffs to the workforce, it has the potential to decimate the previously booming culture. With expanding business districts and growth, the closures have impacted the city economically to an unprecedented level.
Keyword: curbside
Several local restaurants are doing their best to keep employees paid and to operate under legal guidelines. Leala Lierman, bar manager of Washoe Public House, described how their restaurant is handling the governor’s mandate in full compliance.
“We have implemented curbside drop-off. Individuals do not need to leave their car. And we also personally deliver,” she said.
This approach is one that is being embraced by several local eateries that are allowed to operate in this manner. She also noted that Uber Eats is offering free delivery for their clientele. Receiving information directly from the governor’s office, Lierman is monitoring the situation daily via official press releases.
It sucks, but we see a lot of great people and a lot of great ideas out there.”
Despite these measures, the effect on Washoe Public House, however, is drastic and extensive.
“We have permanently laid off almost everyone, with written guarantee for rehire. The reason we did it this way was to offer them the best opportunity for unemployment,” Lierman said. “We have one person in the kitchen and one in the front of house.”
This reduction reflects an 85 percent decrease in staff from “around 20,” for a local favorite which has built a strong following on the foundation of food quality and service.
“We are really hoping that the people that are able to work from home or not taking a paycheck cut will keep ordering, because, really, the people who are affected by this right now in the community are the service industry individuals. We really appreciate their support,” She added.
Yelp: List of curbside, takeout & delivery establishments
Stocking the pantry
The Washoe Public House experience is not unique in this crisis. Local business owner Mark Estee is experiencing the same situation, but on a much larger scale.
Estee, who is part-owner of five restaurants and sits on the board of Great Basin Food Coop in Reno reported around 200 layoffs.
A long-time advocate for food safety and community-based food sources, Estee emphasized his immediate concern for not only his employees, but the local community. He and his group (Reno Local Food Group) personally spent “over three hours at each location and helped every single one of them (employees) sign up for unemployment.”
Estee and his partners went one step further by distributing the food supplies from the restaurants among the employees. “We stocked the pantry, man.”
Well known for his involvement and relentless support for the local culinary scene, Estee added, “this is bigger than us. Let’s get this thing tamped down. Let’s be smart and safe and help each other. We have to do this to protect our nation, our country and our city.”
Start up, shut down
One of the most dramatic and unpredictable side effects to the local food and beverage scene is the unforeseen interruption of grand openings.
Record Street Brewing, a new kid on the block, was slated to open this week. The business, which presides over nearly an entire city block on Fourth Street including the old Alpine Glass building, has invested a considerable amount of time and money into the project.
Local pizza favorite Noble Pie Parlor was scheduled to open a third location at Summit Mall on Friday, March 20. Ryan Goldhammer, owner of Noble Pie Parlor and local bar favorite Pignic, has encountered economic hardships for his employees as well.
Expressing extreme gratitude to the Midtown landlord Tolles Development Company, and specifically to CEO Par Tolles, Goldhammer reported that the developer has extended a one month rent credit to the restaurant in addition to the suspension of CAM charges (commissary maintenance).
“This is a big deal, we are very grateful to Par and his team,” he said. “He’s always been amicable and easy to communicate with.”
Goldhammer also notes that his downtown landlord, The Siegel Group based in Paradise, Nevada, has so far “offered no relief or aid and [I don’t] expect to see anything from them.” The same situation is true for the Atlanta-based landlord for Summit, Bayer Properties. Apparently it’s a common theme among out-of-town investors who hold vast properties in Reno.
Goldhammer expressed his frustration with the Summit situation. “They haven’t extended anything to us at all yet. They haven’t really communicated with us about the situation.”
But thanks to curbside pickup and third-party delivery, Goldhammer is optimistic.
“Noble downtown is doing pretty well; we are staying busy. And Midtown is rocking maybe 40 to 50 percent of our sales, so that’s pretty damn good. So, we are very thankful for the community support. It’s more than I could have asked for. We are amazed beyond what words can describe that people are going so far out of their way with their meal planning.”
That gratitude is expressed on behalf of not just himself, but also his staff that rely on him for employment.
The Summit location of Noble Pie Parlor, however, is unable to open. Having passed health inspections and been staffed, the restaurant is already suffering from the involuntary pause. His concern now lays with whether or not the City of Reno building inspectors will be allowed to operate this week so the location can clear its final hurdle.
“We were planning on getting our building final and certificate of occupancy on Monday or Tuesday,” he said. “If we could get that we can be up and running by the middle of the week for third-party delivery. We spent over $350,000 to build this new restaurant. We are broke.”
Goldhammer explained that all three of the Noble Pie Parlors are comprised of “independent owner structures with independent investors” — therefore, the already-established facilities have no financial relationship or support network connections to the pending location at Summit.
There will be an end
As local businesses pull together and pool resources, business owners continuously express concern for their employees and the current state of economic reality while gratefully acknowledging community support and extending extreme gratitude.
As the city awaits official revocation of forced closures, the sense of community and the concern for the financial well-being for the food and beverage workers in Reno is apparent from local restaurant and bar owners.
The numbers of confirmed cases of COVID-19 in Washoe County continue to increase, this sense of community was foremost among concerns for Mark Estee.
Passionately adamant about his concern for the city and people that rely financially on the once-booming restaurant and bar scene in Reno, Estee summed up his perspective and reinforces his positive optimism about the unity and strength of the local culture: “It sucks, but we see a lot of great people and a lot of great ideas out there. We are in it for the long haul, but you’re not alone. Pay attention and always remember the most important thing; you are not in this alone.”
This Is Reno’s COVID-19 news coverage
Health district offers COVID boosters for children ages 5-11
Washoe County Health District officials on Friday said they’d already begun providing COVID-19 booster shots to children ages 5-11.
The COVID testing company that missed 96% of cases
Ultimately, state public health officials found that Northshore’s PCR tests missed 96% of the positive cases from the university campus — errors that sent people infected with COVID-19 back into the community.
Distrito de Salud: Los casos de COVID-19 en aumento, pero aún bajos
El Oficial de Salud del Distrito del Condado de Washoe, Kevin Dick, dijo hoy que la nueva variante de omicron está creando un aumento en los casos de COVID-19.
Health District: COVID-19 cases on the rise but still low
Washoe County District Health Officer Kevin Dick today said the new omicron variant is creating an increase in COVID-19 cases.
Health Officer: 1,200 Washoe County residents dead from COVID-19
Washoe County’s District Health Officer Kevin Dick said today that while COVID-19 cases are still in the low range, a new sad milestone was reached this week.
Masks optional at Reno airport
Masks are no longer required at the Reno-Tahoe International Airport officials announced late Monday.
Health district offers second booster doses
People over 50 or who are immunocompromised can get a second booster dose of COVID-19 vaccine starting Friday at Washoe County Health District’s Ninth Street clinic
Health officer ‘cautiously optimistic’ about declining COVID cases
Washoe County District Health Officer Kevin Dick today said he is cautiously optimistic about the declining COVID-19 cases.
COVID cases continue to decline in Washoe County
Washoe County health officials today said good news continues as COVID-19 cases continue to decline.
CDC updates COVID-19 community risk levels, removes mask mandate
The Centers for Disease Control and Prevention (CDC) on Friday updated how it assesses risk of COVID-19 at the community level.
Born in 1971, Eric Marks was fortunate enough to grow up in a time and family where photography and literature were normal parts of his life. His parents were always enthusiastic and supportive of his photography as a child, and encouraged him to read and write as much as possible. From 2005 to 2012 he owned an award-winning, international, high definition video production company, and has produced video and photography in over 14 different countries on four continents. Eric majored at the University of Nevada, Reno in English/Writing and Art, graduating with English and Photography degrees in 2013, and again with an Art degree in 2018. He teaches all genres of photography at Truckee Meadows Community College, is a freelance photojournalist for several publications, and offers private photography instruction.
You must be logged in to post a comment.