In order to prevent the spread of the Coronavirus, people have been instructed to practice social distancing, and for nonessential businesses to stop operating. These social changes will have a lasting impact on the economic impact locally and around the globe. If you are a business owner, you might feel you are closing doors for good.
pparadox, a Reno-based company, is helping fellow business owners survive the volatile social effects of COVID-19. To help ensure Reno/Sparks commerce stays strong, pparadox is providing free marketing strategy sessions to concerned business owners. The goal of these sessions is to design creative ways to keep businesses running while following the best practices to prevent the spread of the disease.
When pparadox owner, Mateo Gallisa, was asked why pparadox decided to offer free services to struggling businesses, he responded, “Early on, I realized that this disease will forever change how we do business and interact with each other, and some businesses might not make it. I want us [pparadox] to be the calming voice of reason, while everyone else is panic-buying toilet paper.
“Right now it’s time for us to help one another, spend time with family, and take care of that stuff you never have the chance to get to. It’s time to stop focusing on the negative, and instead, create something positive.”
During Mateo’s last year at UC Davis, he started Roomba Rescue (a recycling passion and anthropomorphic project), a Robot Adoption Agency: he bought broken Roombas on eBay, refurbished them, then sold them on his website and Amazon with names + personalities for people to adopt into their homes. After moving to Sparks in 2015, Mateo went on to start several companies, with the latest being pparadox.
pparadox is interested in the success and longevity of businesses in the Reno and Sparks area. Headquartered at UNR’s Innevation Center, pparadox offers marketing strategy and consulting services to generate creative solutions for businesses located around the world that have grown stagnant.
If you or a fellow business owner has been affected by the Coronavirus and might need assistance with business plans, visit the link below for a free strategy session: https://pparadox.com/coronavirus-consulting
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This Is Reno’s COVID-19 news coverage
COVID-19 cases continue to rise, many cases likely unreported
The number of reported new daily COVID-19 cases more than doubled over the past two weeks, increasing from nearly 55 new cases per day to 111.
El distrito de salud ofrece refuerzos de la vacuna contra el COVID para niños de 5 a 11 años
Los funcionarios del Distrito de Salud del Condado de Washoe dijeron el viernes que ya habían comenzado a proporcionar vacunas de refuerzo contra el COVID-19 a niños de 5 a 11 años.
Health district offers COVID boosters for children ages 5-11
Washoe County Health District officials on Friday said they’d already begun providing COVID-19 booster shots to children ages 5-11.
The COVID testing company that missed 96% of cases
Ultimately, state public health officials found that Northshore’s PCR tests missed 96% of the positive cases from the university campus — errors that sent people infected with COVID-19 back into the community.
Distrito de Salud: Los casos de COVID-19 en aumento, pero aún bajos
El Oficial de Salud del Distrito del Condado de Washoe, Kevin Dick, dijo hoy que la nueva variante de omicron está creando un aumento en los casos de COVID-19.
Health District: COVID-19 cases on the rise but still low
Washoe County District Health Officer Kevin Dick today said the new omicron variant is creating an increase in COVID-19 cases.
Health Officer: 1,200 Washoe County residents dead from COVID-19
Washoe County’s District Health Officer Kevin Dick said today that while COVID-19 cases are still in the low range, a new sad milestone was reached this week.
Masks optional at Reno airport
Masks are no longer required at the Reno-Tahoe International Airport officials announced late Monday.
Health district offers second booster doses
People over 50 or who are immunocompromised can get a second booster dose of COVID-19 vaccine starting Friday at Washoe County Health District’s Ninth Street clinic
Health officer ‘cautiously optimistic’ about declining COVID cases
Washoe County District Health Officer Kevin Dick today said he is cautiously optimistic about the declining COVID-19 cases.
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