Coffeebar was
honored with a National ADDY award for its coffee bag packaging campaign
at the 2019 American Advertising Awards held this year in Hollywood,
Fl.
This year, the annual American Advertising Awards consisted of nearly
35,000 entries across the country, judged three times in a tiered
system, creating one of the world’s largest and most prestigious
creative advertising competitions. The mission of the American
Advertising Awards, hosted by the American Advertising Federation, is to
recognize and reward the creative spirit of excellence in advertising.
Coffeebar’s creative director, Leah Chew, conceptualized, illustrated,
and designed the coffee packaging in tandem with the opening of the
Coffeebar Roastery located in Midtown Reno and the launch of the
company’s fully in-house roasting program. The design highlighted
Coffeebar’s roots, ethos, and reimagined brand as well as honored the
evolution of its “Hand Roasted, Vertically Sourced” coffee program –
focusing on intentional sourcing, long-term partnerships with producers
and importers, and a genuine commitment to origin.
“In the presence of some of the most prestigious creative agencies for
big budget clients such as McDonalds, Best Buy, The Walt Disney
Company…I am honored Coffeebar could be showcased in the same room,”
Chew said. “So much passion for the craft goes into each aspect of
Coffeebar – from our coffee, food, hospitality, cafe experiences– so to
have our brand’s story and mission with so many on a national level is
just incredible.”
Along with bringing home a National Silver ADDY win for packaging,
Coffeebar also won Gold for packaging and Silver for illustration at the
District 14 ADDY Awards, and Gold in both categories at the Reno-Tahoe
ADDY Awards this year.
About Coffeebar:
Coffeebar was born in the granite of the High Sierras in Truckee, CA in
2010. Now with locations spanning from Reno-Tahoe to the Bay, Coffeebar
is a radically inclusive, community-focused coffee company that strives
to connect the dots from farmer to guest by bringing high quality,
sustainably sourced coffee, food, and wine to its guests. With a team of
passionate, selfless hospitalians, Coffeebar believes “we are only as
good as the next cup that we make.” To learn more about Coffeebar, visit
coffeebar.com or follow Coffeebar on Instagram, Facebook, and Twitter.
About the American Advertising Awards:
The American Advertising Awards, formerly the ADDYs, is the advertising
industry’s largest and most representative competition, attracting over
40,000 entries every year in local American Advertising (AAF) Ad Club
competitions. The mission of the American Advertising Awards competition
is to recognize and reward the creative spirit of excellence in the art
of advertising.
Conducted annually by the AAF, the local Ad Club phase is the first of a
three-tier, national competition. Concurrently, all across the country,
local entrants vie to win ADDY Awards—recognition as the very best in
their markets. At the second tier, local ADDY winners compete against
winners from other local clubs in one of 15 district competitions.
District ADDY winners are then forwarded to the third tier, the national
stage of the American Advertising Awards.
Entering the American Advertising Awards supports the entire advertising
industry, because the AAF and its local and district affiliates use the
proceeds to enhance advertising through programs such as public
service, internships, advocacy groups, advertising education, and
consumer awareness.
Learn more about the American Advertising Awards and AAF here: https://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/American_Advertising_Awards_Overview.aspx
See all the winners of the 2019 American Advertising Awards: http://winners.americanadvertisingawards.com/awards2019/
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