NEW YORK — The National Council of Juvenile and Family Court Judges (NCJFCJ) and KPS3 received the prestigious award for the Most Effective Campaign On A Shoe String for Nonprofit Organizations for their Preventing Child Abuse and Neglect campaign at the annual Public Relations Society of America (PRSA) Anvil Awards ceremony in New York City.
The Preventing Child Abuse and Neglect campaign was created and developed in Reno, Nev. with the goal to raise awareness of child abuse and neglect in northern Nevada. Although the campaign was created with a small budget, it engaged local community partners, gained local media attention and received national attention from PRSA for its outstanding objectives, strategies and success. NCJFCJ’s goal is to replicate this program annually in northern Nevada and continue to create awareness of national issues facing children and youth.
“I’m proud of our team for their amazing work and keen creativity,” said Chrisie Yabu, senior director of public relations, KPS3. “It’s an honor to accept this award along with NCJFCJ’s Communications Manager, Victor Leyba, and to be recognized among the leading public relations agencies in the world. We’re committed to helping our clients and we are proud to make a difference in our community.”
Since 1944, the Silver Anvil—which symbolizes the forging of public opinion—has been annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete programs that incorporate sound insights and analysis, planning, execution and evaluation. They must meet the highest standards of performance in the profession of public relations.
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About the NCJFCJ:
Founded in 1937, the Reno, Nev.-based National Council of Juvenile and Family Court Judges, is the nation’s oldest judicial membership organization and focused on improving the effectiveness of our nation’s juvenile and family courts. A leader in continuing education opportunities, research, and policy development in the field of juvenile and family justice, the 2,000-member organization is unique in providing practice-based resources to jurisdictions and communities nationwide.
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