Big Rent Increase Forces Residents to Move

44% rent increase sign.

Brooke Noble said she’s been living for four years in the Wells Avenue area, and a 44% rent increase is now forcing her to move.

“I’ve lived here for four years, and in this neighborhood for 10,” Noble told ThisisReno. “In my latest lease renewal my landlord raised my rent 44%, from $725/month to $1050/month. The justification for this increase is to ‘bring rents in line with the market value.’ I am outraged that this is legal — that landlords have no limits to how high they can raise rents, and they areā€¦”

That’s not all: When her landlord announced the increase, Noble reached out to friends and the media to raise awareness about the issue. She was then hit with a cease-and-desist letter from the landlord’s attorney.

Noble said that the other residents at the complex, despite previously being offered an option to stay at a higher rate, were given lease non-renewal notices on Friday after Noble spoke with KTVN News Channel 2.

Watch a video below.

CORRECTION: The tenants were given lease non-renewal notices, not eviction notices, as originally reported.

RELATED:
Point-in-Time Count Aims to Help Homeless Youth
Bob Conrad
About Bob Conrad 1048 Articles
Bob Conrad is co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company. He also works part time for the University of Nevada, Reno.

4 Comments

  1. Welcome to an economic and social paradigm shift. When the first cars were hitting the “roads” in the early 20th century, they were largely the toys of the wealthy. Then Henry Ford came along and manufactured them so cheaply that a large percentage of our population could afford them. AND…AND…the federal and state governments pitched in to pave roads – because commerce was accelerating and more taxes were coming in to Washington DC and each state capital. Something that created so much wealth – priced so the masses could afford it – pushed the country forward. What’s the difference between roads subsidized by our governments and homes for people that also created the wealth that made cars affordable? It comes down to this; when everyone pitches in, everybody benefits. Some pitch in more than others…but, again, the whole country benefits. Rising levels of wealth should float all boats, drive all cars and provide MINIMAL decent housing for all Americans. We did it for roads, freeways, ports, public education and more. That we don’t have a similar commitment to at least MINIMAL affordable housing for all Americans is a deliberate act of economic discrimination. Many low to moderate income Americans pay taxes at higher “net” rates than the top 1% of America’s financial pyramid. All Americans pay, one way or another, for our nation’s infrastructure so that our economy can grow and thrive. It stands to reason that all Americans have the right to affordable housing. Little “affordable housing” projects here and there don’t cut it like little strips of asphalt don’t cut it in meeting our road and highway needs. This disparity is an economic glitch. When affordable housing isn’t part of the American landscape, prices for middle class housing go through the roof, thereby overly burdening low to middle income families. The rich are eating this country alive. America needs to look in the mirror and have a talk with itself. Who created the rules that say it’s okay to subsidize roads, highways, and bridges, but not affordable housing. The obscene levels of hoarded wealth in this country, due to vulgar tax dodging by the top 1%, is killing our nation. Housing should be viewed as a necessary UTILITY. It is not a trinket reserved for the wealthy and the struggling remnants of a U.S. middle class. It’s a right…like clean air, safe streets and free education. Wealth accumulation among our country’s richest could provide minimum housing for everyone who has been victimized by those who rig the tax code and haul away billions of dollars while peoples’ lives go down the drain. It takes a village to raise a child. It takes a country with a conscience to end the toxic greed that is destroying America.

  2. This person is lucky it has taken this long to raise their rent but to be honest what is the real justification for this? Because someone else will pay it? Or if we all raise the rent this high you have no choice? Why is it this persons fault that someone else can afford to pay double what this person can? don’t we still need people to work lower paying jobs to support he economy? or is it yea well we need them but they can all go live in a tent someplace if they cannot pay 2k a month in rent?

  3. Does he want a cookie? If anything he should be grateful it took this long for the landlord to adjust rental costs. Find a roommate, no one cares. Or get another job to pay the difference.

    • I agree with you but landlords should give at least 3 months notice of a several hundred dollars increase

Comments are closed.