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IoT Technology Firm Breadware Rebrands old Wells Fargo Bank Space



Internet of Things (IoT) technology firmBreadware is growing into its ground floor space at 200 South Virginia Street.  With a bright, open floor plan, vibrant room colors and the use of reclaimed wood, it has converted a traditional bank into modern technology offices.  “The vault door is such a cool accent piece for the space,” said Daniel Price, Co-founder and CEO of Breadware. “And the vault itself serves as our conference room, yoga studio, training center and meditation room.” 

“Breadware’s occupancy marks a repositioning for the 200 South Virginia,” said Scott Stranzl, Vice President of Leasing at Basin Street Properties. “We’re transitioning from traditional Wells Fargo banking and IRS government services towards technology companies like Breadware and vacation management software company MyVR.  We are improving the previous IRS spaces and we’re excited about the opportunities for new tenants there.”

Breadware originally came to Reno from Santa Barbara in March of 2017 with eight employees. Today Breadware has eclipsed 25 employees with 76% of their new hires already living in Reno.

“The IoT market continues its exponential growth,” said Price. “By 2020, there will be 24 billion IoT enabled devices, and 95% of all new electronics will have IoT capabilities. We expect Breadware to grow with this market and hope to be over 50 employees by 2020.”  Breadware’s team requires a variety of skill sets including mechanical engineers, electrical engineers and software developers. 


According to Price, $6 trillion will be spent on IoT solutions between 2015 and 2020.  Breadware is preparing to launch the first-of-its-kind IoT product Development Marketplace allowing businesses seeking assistance in designing, developing, manufacturing, or commercializing an IoT product to find and connect with professionals that can support them. This marketplace will be able to support IoT product initiatives of all sorts – from early-stage start-ups to new product-line launches in Fortune 100s.

“As we considered other office options, we realized how much we wanted to stay in downtown Reno,” said Price. “We really love the character of downtown, and we eat enough Sizzle Pie that it may qualify as a food group for our office.”  Breadware grew out of their Innevation Center location just a few blocks from 200 South Virginia.

“The reclamation of the entire submarket around 200 South Virginia is energizing to see,” said Scott Stranzl.  “First Patagonia came in, then the Center and Pine Lofts opened across the street, and to tie it all together, the trio of Portland restaurants, See See Motor Coffee, Pine Street Bakery and Sizzle Pie opened their doors.”

200 South Virginia is a nine-story, 117,780 square foot Class A office building with panoramic views of the surrounding Sierra Mountains, Truckee Meadows and downtown Reno. It has a direct conduit to the AT&T regional switch which sits on east/west fiber backbone providing redundant connectivity through multiple fiber vendors and redundant power. Home to NOCs (network operation centers), redundant collocation centers & emergency backup data centers, this facility is fiber lit with Gbps speeds & central office infrastructure. Abundant parking is available in an adjacent parking garage.


About Breadware:

Breadware is a complete product development company that enables companies to build smart, connected products. Breadware decreases time to market, reduces development costs and generally simplifies the process of developing a smart, connected product. Companies from all industries — with technical teams or without technical teams — use Breadware to take IoT products to market quickly, efficiently and cost-effectively.

About Basin Street Properties:

Basin Street Properties, headquartered in Reno, is one of Northern California and Northern Nevada’s prominent developers, investors and managers of commercial properties. Basin Street has become widely recognized for its office, retail, multi-family, hospitality and mixed-use developments.  Founded in 1974, the company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition.  For more information, visitbasin-street.com or contact Mike Williams, 775-954-2821[email protected].

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