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Interbike Highlights the Newest Additions in the Cycling World


The largest North American cycling event of the year, Interbike Marketweek, is back and enjoying its new home in Reno.

Interbike’s opening night media preview event was held Monday, Sept. 17, at the Reno-Sparks Convention Center. Over 30 companies from all over the world showcased their newest innovations in the cycling world for riders of all interests and skills.

Companies hailed from as far away as Northern Italy to San Diego. They demoed new bicycles, cycling apparel, nutritional supplements, cycling equipment, and even alternative Cannabidiol (CBD) pain management options.

One of the vendors at this year’s show, Floyd’s of Leadville, is a Colorado-based company that was founded by Floyd Landis. Landis, a former professional cyclist who won the Tour de France in 2006, was disqualified from the race as a result of a positive drug test.

Image: Victoria Janicke.

“Someone suggested that he start smoking pot to deal with the pain instead of taking the pharmaceuticals, and this is the result,” said Steve, an employee representing the company.

This suggestion turned out to be the inspiration behind Floyd’s of Leadville motto: “Relax and recover.” Their goal is to provide effective pain management capsules and cream that last anywhere from 6 to 12 hours. The newest addition includes a hydrating powder mix and protein powder to help keep your body strong, healthy, and performing well.

Among the many previewed products, another that stands out is a new rider-owned brand called Ride Concepts. This company creates authentic mountain bike footwear for men, women, and children. Their eye-catching shoes come in an array of bright colors and at an affordable price for high performance mountain biking shoes (ranging from $100 to $160).

Another company, aptly named 100%, debuted the world’s number one goggle brand; a new cycling goggle that links sport performance eyewear to daily casual wear.

Guaranteed to make a statement, Basso, from Northern Italy, introduced the “Diamante” bicycle made from fiber used in the automotive, aviation, and military industries. These professional-grade bicycles are entirely made in Italy and shipped all over the world for the base price roughly $4,200.

Alternatively on the price scale, one new startup, Batch, has worked tirelessly to create professional grade yet affordable bicycles for the recreational rider. Starting at just $89.99, Batch has created five styles to meet the needs of the rider: commuter, comfort, kids, cruiser, and the mountain bike.

Another creative alternative set of wheels is being offered by Inmotion, a San Diego based company meeting the latest set of electronic wheel needs. Inmotion offers ‘serious transportation tools’ ranging from Scooterboards, mini electric bikes, hover shoes (a hoverboard split into two) to the most popular, an electric unicycle. Tested on the hills of San Francisco, their electric unicycle can reach a speed of 25 miles per hour and guarantees 60 miles in just one charge.

These new products will be hitting the shelves shortly. Until then, interested consumers can see what’s new at Interbike Marketweek from Sept. 14-20 at the Reno-Sparks Convention center located at 4590 S. Virginia Street in Reno. The event includes exhibitions, outdoor demos, a freeride festival, and education for attendees.

The tradeshow, not open to the public, runs through Sept. 20, 2018. For more information, attendance requirements, times and locations, visit https://www.interbike.com.

Victoria Janicke
Victoria Janicke
Torri is back in Reno in pursuit of what sets her soul on fire: documenting social issues and following stories wherever she goes. After her last freelance story with ThisIsReno in 2014, Torri has spent the past four years as a bilingual advocate for victims of domestic abuse, sexual assault, and other traumatic crimes in diverse cities from San Diego to the rural deep South where she earned her master's degree in social work. There, she developed a successful non-profit food pantry on campus, established, and created a disaster relief initiative for the School of Social Work and even volunteered to support refugees in Iraqi Kurdistan over a winter holiday break.