Study: Non-Profit Arts Spending Supports Jobs, Economic Development

Playa Art Park Sculpture

Reno arts nonprofits, and art audiences, spend a lot of money. That’s according to a national arts advocacy and research organization that just completed a study on the economic impact of the arts.

Arts organizations and audiences in Reno outspend, by more than double, other communities of similar size.

According to the Nevada Arts Council, nonprofit spending on arts in Reno “is well above the national median of $35.7 million and tops $89 million. This spending by organizations and their audiences supports 2,658 full-time equivalent jobs, generates $52.8 million in household income to local residents, and delivers $8 million in local and state government revenue.”

These data support the city’s arts investment. Statewide, the economic impact of the arts is even more noted, according to Americans for the Arts.

According to the report, Nevada’s “nonprofit arts and culture industry generates $471.7 million in annual economic activity statewide – supporting 10,494 full-time equivalent jobs and generating $36.8 million in local and state government revenues.”

The organization claimed the arts can help with recovery in tough economic times, and such economic activity can help generate revenue for local governments, tourism activity, and employment opportunities.

“Leaders who care about community and economic vitality, growing tourism, attracting an innovative workforce, and community engagement can feel good about investing in the arts,” said Robert Lynch, president and CEO of Americans for the Arts. “A vibrant arts and culture industry helps local businesses thrive and helps local communities become stronger and healthier places to live.”

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Bob Conrad
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Bob Conrad is co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company. He also works part time for the University of Nevada, Reno.