For the last 20 years, Reno native Will Durham has collected neon signs all over Nevada. Since the Golden West Motor Lodge and the Heart o’ Town Motel are being demolished, Durham bought their neon signs and will store them himself.
He took down the sign for the Heart o’ Town Motel a year and a half ago, and will be removing the sign for the Golden West Motor Lodge later this month.
“They’re beautiful design, great typography, and just really evocative names, Golden West and Heart o’ Town,” he said. “You just say the names and you conjure up ideas of what those places are.”
Read more from our media partner, Reno Public Radio: Reno Collector To Preserve Iconic Motel Signs