If Midtown is food and the Riverwalk is arts, Dickerson could be described as a fusion of both – plus Strange Bikinis. On Saturday, April 16, women’s swimwear and lifestyle brand, Strange Bikinis will mark the opening of its first location, a sunny bungalow on Dickerson Road, with a day of celebrations and scholarship fundraising.
Started in 2012 by FIDM graduate, Ali Conway, Strange Bikinis was initially the solution to Conway’s struggles to find the ideal swimsuit with appealing designs, high quality and a good fit. She began creating custom pieces for close friends, and out of this demand grew for her “strange” bikinis.
Strange Bikinis has since grown to become an internationally recognized women’s swimwear and lifestyle brand owned and operated out of Reno, Nevada. Strange Bikini buyers include mothers, young professionals, college students, even Miley Cyrus. The brand’s appeal lies in Conway’s designs and custom fits that “cater to the human shape,” enabling women of every size to wear striking designs made from quality materials.
With the opening of the new fitting studio, Strange Bikinis is joining other pioneer businesses that are revitalizing Dickerson Road into a become a bohemian destination for local vendors and artists. Dickerson businesses include Sierra Water Gardens, Wedge Ceramics Studio and Marigold Movement Center.
The public is invited to attend Strange Bikinis grand opening celebration at 1890 Dickerson road this Saturday, April 16 from 3 p.m. to 6 p.m.
Grand opening attendees will be able to book fitting appointments, listen to music and enjoy Great Basin brews, food, ice cream and music. Attendees will also have the chance to win a huge variety of prizes from Reno small businesses, with proceeds benefiting the Reno InstaGrammys Scholarship fund, which is awarded to undergraduate students from underrepresented groups.