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Developer of Truckee Lane Building Criticized by City Council


West Street Plaza
Photo: Carla O’Day.

By Carla O’Day

The Reno City Council declined Wednesday to enter into negotiations with a developer that proposed plans to refurbish part of West Street Plaza in conjunction with an adjacent downtown building.

Las Vegas-based Siegel Group purchased the Truckee Lane Building in the 200 block of West First Street in 2013.

It plans to rehabilitate the apartment units, business facilities and establish new retail frontage on the east end of the building. The 4-story building was constructed in 1948.

As part of its efforts, Siegel Group asked the city if it could lease a 3,000 square foot strip of West Street Plaza that abuts the east side of the Truckee Lane Building. Its proposal includes landscape improvements, excavating, grading, resurfacing and building to allow new retail activity. Construction would take up to six months.

The Siegel Group faced some questioning when presenting proposals at the City Council meeting today  and at the Feb. 3 Recreation and Parks Commission meeting.

Among concerns were some of Siegel’s other area apartment properties, the Siegel Suites El Cortez, 239 W. Second St. and Siegel Suites, 1225 Victorian Avenue, Sparks.

Darrell Clifton, Regional Alliance for Downtown board vice president, told council members that Siegel properties have had numerous problems, including high volumes of police calls, not background checking tenants and allowing minimal leases that attribute to an undesirable atmosphere downtown.

“West Street Plaza is an important part of downtown and deserves to be so much more,” Clifton said.

Councilman Paul McKenzie noted there’s been a 179-percent increase in police calls from Siegel Suites El Cortez in the past three months.

“In that time frame, you were supposedly improving your relationship with the police department,” McKenzie said. “I can’t support any type of agreement with you…. Get your sour milk out of the refrigerator before we consider a lease.”

Councilwoman Neoma Jardon agreed and said past behavior is best predictor of future behavior and that there are already some problems at West Street Plaza.

“Bad things are occurring there already and we don’t need a bad situation to get worse,” she said.

siegel group
Siegel Group representatives present about a project to the Reno City Council. Photo: Bob Conrad.

Siegel representative David Stoft noted Siegel Suites El Cortez received a certificate of recognition from the Reno Police Department for assisting with the apprehension and arrest of a wanted subject.

Siegel has also proposed installing and maintaining a security camera overlooking West Street Plaza and keeping the area free of garbage and graffiti. He said Siegel has also increased background checks for tenants and formulated more stable tenancies.

However, Stoft couldn’t respond to the increase in calls and to whether it was because there was more reporting of crime.

Acquiring the strip of West Street Plaza is catalyst to improving the Truckee Lane Building, Stoft said. He added that it’s difficult to get turned away by the city when Siegel is asking to pay fair market value.

More people living downtown attributes to additional business there, he said.

Stoft also acknowledged that Siegel isn’t perfect and that a lease stipulation would give the land back to the city if the developer didn’t live up to its lease terms.

“It takes a while to change people’s minds and attitudes,” Stoft said.

The City Council agreed to give Siegel representatives 45 days to get more feedback from the Regional Alliance for Downtown, Redevelopment Agency Advisory Board, Riverwalk Merchants Association and the Recreation and Parks Commission.

Siegel can then return to a future City Council meeting and discuss a lease agreement for West Street Plaza.

Councilman David Bobzien told Siegel representatives that he’s not sure what can be done in 45 days. He noted there’s always a piece of the community who opposes projects but this isn’t one of those cases because the negative feedback has been overwhelming.

“Do what you can,” Bobzien said. “Make the rounds.”

Carla O'Day
Carla O'Day
Carla has an undergraduate degree in journalism and more than 10 years experience as a daily newspaper reporter. She grew up in Jacksonville, Fla., moved to the Reno area in 2002 and wrote for the Reno Gazette-Journal for 8 years, covering a variety of topics. Prior to that, she covered local government in Fort Pierce, Fla.




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