This was above what Midtown businesses collected last year, according to organizers.
“As a small group of businesses, we were able to have a major impact on the children in our area and raise some well needed money and shoes to help them get to school warmer this holiday season,” said Angela Watson, owner of Black Hole Body Piercing.
“In spite of an 11-percent national drop in Black Friday retail sales in brick and mortar stores, we had a great event and saw people shopping all over Midtown.
“Some businesses have reported higher sales, some lower. I can only imagine what Black Friday in Midtown would have without all the promotion for our awesome event.”
Bob Conrad is publisher, editor and co-founder of This Is Reno. He has served in communications positions for various state agencies and earned a doctorate in educational leadership from the University of Nevada, Reno in 2011. In addition to managing This Is Reno, he holds a part-time appointment for the Mineral County University of Nevada Extension office.