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Crisis comm. expert to present “PR in a War Zone” at August PRSA luncheon



The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) announced today that Karen Terrill, President of Media Survival Group, will present “PR in a War Zone,” August 13 at the Atlantis Casino Resort Spa.

Terrill, who recently returned from Israel, will discuss themes regarding communication as it relates to high pressure scenarios when lives are at stake.

“Those communicators who specialize in PR or marketing can – with training and preparation – help their community respond to a crisis and thereby save lives,” Terrill said. “Yes, Israel is totally different from the U.S., but as professional communicators we can learn from them, and be inspired by them.”

Attendees will learn how to use immediate, transparent and unfiltered communications to save lives in places of immediate danger and how to apply a new way of assessing public information for critical results. They will also learn about techniques used by the Boston Police Department to catch the Marathon Bombers.

Terrill is the president of Media Survival Group and a former television news anchor, producer, talk show host and an investigative and political reporter for ABC and NBC affiliates. She covered national political conventions as well as many natural disasters. She has worked as a public information officer (PIO) in the California fire service for the past 20 years.

Doors will open at 11:30 a.m. for networking, and Terrill will begin the presentation at noon. Pricing is $20 for members and $30 for non-members. Students can attend for $15. Those interested can learn more online and register at www.prsasierra.org.

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