The Reno business took fourth place in the Small Cool division for stores with five or fewer employees.
A total of 118 stores entered the 14th annual contest that highlights the best examples of independent jewelry retailers in North America.
“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its bar-height cases to its custom designs within, BVW Jewelers easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, superb customer service and a unique work culture.”
Stores are judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.
The top five winners in the two divisions are given trophies and featured in the August issue of INSTORE and at instoremag.com. Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2015 through June 2016.
BVW Jewelers is located at 35 Foothill Road, Suite 3, in Reno.