Look up and look out for each other
The City of Reno, City of Sparks, Washoe County, Nevada Department of Transportation (NDOT), and Regional Transportation Commission (RTC) have created a new driver safety campaign.
The entities created videos about the dangers of texting and driving that can be viewed via these links: https://youtu.be/v_LFKAWA8X4 & https://youtu.be/rZgX5IORVJI.
To date, in 2015, there have been 11 traffic deaths in Washoe County.
“Safety is the top priority for the RTC. With the prevalence of handheld electronic devices, this creates even more distractions. We want to remind everyone no text, tweet or call is worth a life,” RTC executive director Lee Gibson said.
“With the recent spike in pedestrian deaths, we all need to remember to obey the rules of the road whether on foot, riding a bike, or behind the wheel. Failing to follow the law is more than just a ticket, it can have deadly consequences,” Reno Councilmember and RTC Chair Neoma Jardon said.
Titled, “Look up and Look Out for Each Other,” the campaign depicts several people failing to be observant because they are distracted by mobile devices.
The Nevada Departments of Transportation and Public Safety oversee the state’s Zero Fatalities campaign.
This Is Reno is your source for award-winning independent, online Reno news and events since 2009. We are locally owned and operated.