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PODCAST: Reno Pub Crawls: How Do They Impact the Local Economy?

By Bob Conrad
Santa Crawl 2013. Image: Victoria Janicke.

Today we discuss the economics of Reno’s pub crawls and their impact on the region’s economy. This episode’s guests are Malieka Landis of the University of Nevada Center for Economic Development and Brian Bonnenfant of UNR’s Center for Regional Studies. We answer a number of questions: What impact do pub crawls have on the local economy? What are the pluses and minuses of pub crawls? Also, a tip for marketers: How do most pub crawl attendees hear about the events? The answer may surprise you.

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