THE FERRARO GROUP NEWS RELEASE – The Ferraro Group, a Nevada public relations and public affairs company with offices in Las Vegas, Reno and Carson City, recently announced that Heather Austin has merged her public relations and social media firm, Tangerine Communications, with The Ferraro Group. The merger became effective March 3, 2014.
Austin, a Phoenix PR practitioner for more than 13 years, became director of Phoenix operations for The Ferraro Group. Her firm currently represents The Navajo Nation Gaming Enterprise and its four casino properties, High Street, Wet ‘n’ Wild Phoenix, Realty Executives Phoenix, SicFit, Trident Athletics, DoxTek, Gertrude’s at The Desert Botanical Garden, author Tom Fitzgerald and other PR clients in Flagstaff, Seattle and Salt Lake City.
The Ferraro Group, voted PR Firm of the Year in 2011 by the Las Vegas Business Press, represents numerous public relations clients including Nevada Governor’s Office of Economic Development, Western Folklife Center, Nathan Adelson Hospice, Las Vegas Global Economic Alliance, Nevada Title, Dunkin’ Donuts – Las Vegas, WestCare, Vegas PBS and Waterton Global. Public affairs clients include Apple, the Nevada Resort Association, United Heath Group, Cox Communications, Frias Transportation, City of Las Vegas, NV Energy, REMSA, JP Morgan Chase, and Saint Mary’s Regional Medical Center.
“Heather has earned an excellent reputation effectively combining sound strategy with creative tactics to deliver fresh and lasting solutions for communications, social media and public relations challenges,” said Greg Ferraro, president and founder of The Ferraro Group. “Heather’s higher education, non-profit, adventure travel and real estate experience, coupled with Tangerine’s innovative social media experience, allows The Ferraro Group to provide regional expertise with an even greater depth and breadth of services.”
Austin added: “The opportunity to continue providing hands-on strategy to clients with one of Nevada’s most respected public relations and public affairs firms is the best of both worlds. Previous collaboration with Greg Ferraro, Holly Silvestri and The Ferraro Group’s talented team was incredibly successful and I anticipate delivering exciting results for our clients together.”
Austin’s social media manager, Jared Austin, became regional social media manager for The Ferraro Group and will continue to assist Heather Austin in Phoenix.
Tangerine Communications doubled revenues each year since launching in 2010 and proudly partners with local advertising agencies such as Davidson & Belluso and Skyhook Marketing in support of their client’s social media and public relations initiatives. Prior to forming Tangerine, Austin strategized for a variety of regional and national public relations clients while working with Off Madison Ave and E.B. Lane Marketing Communications of Phoenix. Additionally, Austin forged long-term community partnerships while serving in media relations, special events and marketing management roles with Mesa Community College and Northern Arizona University. Austin continues to be a freelance contributor with several Phoenix lifestyle and national fitness publications.
The Ferraro Group, founded in 2004, is a leading Nevada public relations and public affairs firm that provides strategic communications counsel to corporations, coalitions, associations and individuals. The firm specializes in strategic positioning, marketing campaigns, reputational management, media relations, crisis management and advocacy. For more information on the firm, visit www.theferrarogroup.com.