“PR Matters – A Workshop to Find, Retain and Engage Clients,” a half-day workshop designed for individuals tasked with navigating public relations and marketing responsibilities within their organizations is now open for registration. The workshop, hosted by the Sierra Nevada Chapter of the Public Relations Society of America (PRSA), will be at the Reno-Sparks Convention and Visitors Authority Friday, April 25, 8 a.m. – 1 p.m. and is open to anyone interested in gaining a better understanding of the activities that build healthy media relations, cultivate a positive online presence and encourage customer engagement.
“Our presenters are bringing concise, powerful content attendees can implement quickly within their companies or organizations,” said Anne McMillin, APR, current president of the Sierra Nevada Chapter of PRSA. “For many who weren’t traditionally trained in marketing or public relations and now find themselves taking over these critical activities, this workshop will give them critical next steps and increase their professional value.”
The workshop will be anchored by a general overview of the public relations profession, followed by three sets of content breakouts participants can choose between. Breakout topics include:
• “Finding the Target Audience on Social Media” or “List Building and Customer Management Systems”
• “Inbound/Outbound Marketing and Content 101” or “Media Ad Buying: Traditional, Social Media and Blogs”
• “Social Media Success, Evaluation and Analytics” or “Media Ad Buying: Traditional, Social Media and Blogs”
In addition to dynamic content, participants will receive work materials for their respective courses. Early bird pricing of $99.00 per seat lasts until March 31, after which pricing increases. Discounted rates are available for PRSA members and University of Nevada public relations students. Registration includes a continental breakfast and the option to purchase a boxed lunch on-site for further networking time.
“We constantly field questions around these issues, from leveraging social media to the difference between inbound and outbound marketing, and how to know which actions have an impact,” said McMillin.” We encourage participants from non-profit, start-up or small business communities but anyone is welcome.”
Those interested can register here or learn more online at www.prsareno.org.
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