Anyone who has considered entering the exciting field of special events management can now learn from the pros! The city of Reno and Truckee Meadows Community College (TMCC) are partnering to offer the “Special Events Management Career Certificate” through a 16-week course that includes an internship.
Reno Councilmember Sharon Zadra came up with the idea for the Certificate as part of her plan for the Reno Sparks Buy Local Marketplace. City staff created the event in 2012 and now they partner with The Chamber to hold the successful Marketplace. Zadra thought it would be a great opportunity to give budding special event managers some hands-on experience.
“One of the city of Reno’s priorities is to improve the region’s economy, bringing sustainability to the market. We excel at special events, and that is one of our strongest distinctions in the travel industry,” says Zadra.
“Working with TMCC is the perfect partnership. We’re creating an economic incubator of sorts, teaching event logistics that will be complemented with real hands-on experience in event management. Students receiving the certification will have the ability to step out and bring new events and business to our region, creating a positive impact on our economy.”
Reno’s Special Event Manager Alexis Hill will be teaching the class. She has more than eight years of experience in the special events and government field, and manages more than 100 events each year for the city of Reno. She also provides a broad social science background with her Masters in Public Administration from the University of Nevada, Reno.
Hill says the city’s Special Events Task Force, which oversees applications for permits and sponsorships, is very excited about this opportunity for budding special event promoters. “We have more than 20 different organizations that are offering internship opportunities to the students from the Reno-Tahoe Open to Reno Street Food (a weekly food truck event) to Artown,” says Hill. “This class will be a win-win for event promoters and for students.”
Hill has a number of guest speakers on the syllabus, including Tony Marini, Hot August Nights executive director, who will speak on volunteer management, Nadia Guerriero Silverman, Northstar California resort base area operations, village and events senior director, who will discuss marketing and media, and Steve Duque, Reno Rodeo executive director, who will speak on sponsorship sales and service.
The new Special Events Management Career Certificate (TMCC Meadowood Center S320) is being offered from the TMCC Workforce Development and Continuing Education courses. Residents can sign up for the class by going to http://wdce.tmcc.edu.