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WORKSHOP: How to plan advertising dollars based on business objectives


RTEO NEWS — Learn how to spend your advertising dollars based on your business objectives. Do you know who your target audience is? Have you determined what your advertising objectives of 2014 will be? Bring this information along with your advertising budget to the lunch and learn on Thursday, December 12 from 11:45am – 1:15pm. The Reno Tahoe Chapter of the Entrepreneurs’ Organization (EO Reno Tahoe) is proud to present this fourth subject in a series of “Lunch and Learns” featuring Laura Partridge, Owner and President of Creative Concepts Media + Marketing, at the Bosma Business Center, 401 Ryland in Reno.

Laura Partridge will educate attendees on what advertising mediums they can afford and how to get the most ROI for your media spend based on your objectives and budget. Laura Partridge has been immersed in the advertising industry and media buying services since 1982. She has extensive knowledge of all aspects of strategic media planning, negotiations and implementation. Her media buying agency has been in business for over 22 years and it is known for their ability to exponentially increase their clients’ advertising exposure and campaign results through creative, proven media strategies.

Open to all business owners, management staff and EO members in the Reno Tahoe region, the learning event is $20 per person and includes lunch. Registration is required. Contact Ericka Slaten at EO Reno Tahoe to register or for more information, 775.527.3276 or [email protected].

Attend one or attend all of these interesting and educational lunches featuring local business people sharing sales, marketing or communications expertise, with plenty of hands on time to learn the skills to improve your business.

Set an appointment for the second Tuesday of every month for these upcoming professional educational events:

January 9, 2014 – Website Word Press. Mike Kitson and Joe Ross of OCG Creative, LLC. Learn how to work in Word Press to make more engaging websites.

February 13, 2014 – Top 10 Human Resource Landmines (business owners make with their HR). Karyn Jensen, MS, SPHR of The Human Resource Connection, Ltd.

March 13, 2014 – Facebook Advertising. Judith Kline, Digital Media Director of Creative Concepts Media + Marketing. Learn how to set up, manage and advertise your Facebook page and posts.

May 8, 2014 – Negotiation. Greg Cecchi, Chief Strategy Officer at BHI Energy. Learn how to be the one to prosper in a negotiation.

EO Reno Tahoe is excited to present this series of educational lunches to help the Nevada Entrepreneurial spirit and help grow business in Northern Nevada. For more information on the events, or to register, please contact Laura Partridge of Creative Concepts Media + Marketing, [email protected] or 775.327.4200, or Ericka Slaten, 775.527.3276 or [email protected].

EO Reno Tahoe is part of a global community of more than 8,700 entrepreneurs worldwide with companies exceeding $1 million in revenue. EO Reno Tahoe serves members who have a passionate desire to grow their businesses, to learn from peers, and to share experiences with others.

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