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Edible Pedal 100™ scheduled for Sunday, September 15, 2013


largeEarly registration encouraged, sell out expected

The 2013 Edible Pedal 100™, sponsored by the Rotary Club of Reno Sunrise and edible Reno-Tahoe magazine, is scheduled for Sunday, September 15. The scenic century bicycle ride stages from historic Bowers Mansion in Washoe Valley, Nev., approximately 15 miles south of Reno.

The ride is open to 1,000 riders of all ages and abilities. It is expected to sell out. Early registration is encouraged with early-bird discounts available until July 15.  Register online today by visiting: http://ediblepedal.ticketleap.com/edible-pedal-ride-2013/.  Each ride entry includes one post-event barbecue ticket. Additional barbecue tickets are available for $25 each.

“We want to give everyone a reason to get on a bike and go for a ride,” said Edible Pedal 100™ Ride Director Kerry Crawford.  “Promoting a healthy lifestyle and nutritious food choices for children and adults is our main focus. Riding a bike is a great lifetime fitness activity allowing participants to get in shape, have fun, enjoy the outdoors and take advantage of Northern Nevada as an ideal cycling destination.”

This scenic ride offers cyclists three routes: a leisurely 10-mile ride through picturesque Washoe Valley, which is great for families interested in experiencing an organized ride; a respectable 50-mile course, climbing 2,800 vertical feet, which includes scenic country roads through rustic western towns; and a serious 100-mile ride, climbing 6,600 vertical feet, which includes a lung-searing, thigh-burning climb up Kingsbury Grade from Carson Valley to Lake Tahoe. Ride stops include Carson City, Genoa and Gardnerville.

Edible Reno-Tahoe sources food and drink from farmers, ranchers, vintners, brewers, bakers and other food artisans within our food shed. Participants will savor this mouth-watering local food at the five ride stops and post-ride barbecue.

“Supporting and showcasing our local food producers is a key component to making this event so special,” said edible Reno-Tahoe magazine publisher and editor Amanda Burden.

Edible Pedal 100™ is a fundraiser for the Rotary Club of Reno Sunrise.  Proceeds raised are given back to the Northern Nevada community.  Past beneficiaries include: Urban Roots Garden Classrooms, Reno High School Sustainable Agriculture and Urban Garden, Pine Middle School Garden Club, and Carson City 4-H. The event provides scholarship funding to the Washoe County Academy of Art, Careers and Technology, Hug High School, Carson City High School, Douglas High School and the University of Nevada, Reno chapter of Sigma Nu. Additionally, the event supports the Rotary Youth Exchange, Rotary Youth Leadership Awards and the Rotary Middle School Leadership Program.

For more information or to become an event sponsor, please contact Kerry Crawford, ride director, at 775-393-9158 or [email protected].

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