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TEDx University – Things I Love That Make My Business Successful (video)

By Kendra Fleming
Published: Last Updated on

Mark EsteeThings I Love That Make My Business Successful is the fourth video installation of This Is Reno’s TEDx University profile, description provided by Kendra Fleming. In this TEDx Talks video, Mark Estee, owner of the restaurant “Campo” in Reno, Nevada, talks about business and entrepreneurship, centering this talk with the subject of how he builds his business from the relationships he has with people.

To have a meaningful relationship with someone, you have to spend time with them. In order to maintain that relationship, it must also be built on reciprocity. There are plenty of businesses that haven’t lasted because they failed to sustain their relationships with their customers. Estee decided to build his business in Reno because of the needs of his customers – knowing where their food comes from. Farmer’s markets and food co-ops are making a large comeback, and consumers feel more comfortable when they know where their food comes from, and also when they know who produces what they eat. Estee only buys produce for his company when it is in season. Building his business off of relationships, Estee helps the farmers while they help him while he also listens to his customers by using websites such as Facebook, Twitter, and Yelp.

On websites such as Twitter and Facebook, people will post their thoughts about their hatred for a certain restaurant’s food without knowing that a restaurant owner could be looking. For Estee, instead of seeing these comments as attacks, he sees them as ways to improve. He says, “The customer is always right.” From his mistakes, he learns to do better in the future, and he learns “from what’s going on.” By that, he learns from trends. If serving aloe-vera juice at a restaurant is the new trend, the smart thing for any business owner to do is to pay attention, and incorporate that in their menu. This is just an example, but trends attract crowds.

By maintaining these relationships, his business is doing well and he is enjoying himself. He embraces change as opportunity, new things to learn and to incorporate in his business. Relationships are a two-way street; they are based off of giving and receiving. The farmers are getting business, the customers return, and Campo thrives.

TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos — or a combination of live presenters and TEDTalks videos — sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.