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International campaign receives donations after appearing on the Plush Life


PLUSH SHOW NEWS RELEASE — Locals responded generously after seeing the first episode of the newly reformatted Plush Life TV show by donating to a local girl’s international cause. The first show had a very positive result with several people offering to donate money to Veronika Scavacini’s LifeStraw campaign.  After learning that a child in Africa dies every 19 seconds from water borne diseases, Scavacini, a 13 year old girl raised money and delivered more than 1,100 LifeStraws to the slums of Central Kenya in 2012.

This year Scavacini is setting a new goal of 4,000 LifeStraws and she is well on her way with a $1000 donation from the Hot August Nights Foundation and Tony Marini, Executive Director of Hot August Nights. After airing Scavacini’s story the Plush Life received calls from others in the Reno community wanting to donate to her LifeStraws campaign.

“This is the positive response that we want to see from the format change,” said Don Johnson, Executive Producer of the Plush Life.  “The idea has always been that if we educate the community about all things local in a fun and informative way, we can encourage the community to shop local, support local events and of course support our local non-profits, we are happy to see that as a result of the new format.” Johnson encourages anyone with an inspiring story or cause to contact the Plush Life Facebook page for a chance to be in the segment Spread Love Today, featuring people that are making a difference in the community and around the world.

For more information, or to schedule an interview with Don Johnson, Executive Producer, please contact Aaron at [email protected], or by phone at 775-741-5041. Plush Life is a television show that features life and culture surrounding the Reno area. Currently in their fifth season, the Show started in January of 2009.  New episodes air Sundays at 5:30 p.m. starting February 10. The show was created to help people in the community live the plush life – which doesn’t mean owning material things, but rather living a life full of love, health, and happiness. To know what’s available out there in our community and who is behind it. With a focus on local businesses, local charities and the desire to work together with viewers to build a stronger community.

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