The newest addition to the City of Reno’s management team is marketing veteran, Deanna Gescheider, who has been hired as Director of the Office of Communications and Community Engagement. Gescheider will use her marketing communications skills to provide proactive communications programs to create awareness and educate the constituents of the City of Reno in support of the organization’s transparency goal.
Gescheider has more than 15 years of experience leading the marketing efforts of a number of prominent organizations in the Reno-Tahoe area.
For the past five years she was Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects spanning hospitality, leisure, residential developments, retail, office and industrial/telecom, including holdings such as Alpine Meadows and Homewood Mountain Resorts. She oversaw the re-branding of Alpine Meadows that lead to one of the highest revenue-producing seasons in the history of the ski resort.
Prior to that, Gescheider was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority where she was responsible for all Reno-Tahoe destination marketing including three convention facilities and three sport venues. She developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.
“Deanna brings a strong strategic marketing background to the newly named Office of Communications and Community Engagement,” said Andrew Clinger, City Manager. “Her expertise and leadership will further our efforts to make Reno’s government more transparent and responsive to residents.”
Gescheider will lead the City’s eight person communications team including the public information office, on-line communications efforts, community liaisons, television and video production, creative execution, and Reno Direct (customer service call center).
“I will look to complement the existing team’s efforts to further the goals of the Mayor and City Council under the direction of the City Manager’s office,” said Deanna Gescheider, “Being born and raised in Reno, I’m excited to be in a position to help my hometown.”
