Numbers are a crucial piece to the equation when it comes to public relations campaigns. On August 22, 2012, Ron Wasserstein of the American Statistical Association will share tips and tools that will help public relations pros understand the value of statistics in communications programs and what they convey.
In 2011 the Public Relations Society of American and ASA teamed up to develop the Statistics Best Practices Guide for Public Relations. Wasserstein will speak to the collaboration of PRSA and ASA, as well as provide insight into how to use the guide as a tool to assist marketing and public relations professionals with their campaigns.
Date and time: August 22, 2012 from 11:30 a.m. to 1 p.m.
Location: Atlantis Hotel & Casino
Cost: $20 for PRSA, AD2 and AMA members; $15 for students; $30 for non-members. Lunch is included.
Register online at PRSAReno.org.