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Raley’s asks customers to select NickelAid charity

By ThisIsReno

SACRAMENTO — Raley’s Family of Fine Stores announced last week the return of its NickelAid campaign with a twist – consumers will vote on which of the four designated non-profits will benefit from the program.

NickelAid was launched in June 2011 at Raley’s, Bel Air, Nob Hill Foods and Food Source stores throughout Northern California and Nevada to raise money for state parks and recreation areas in both states in response to drastic funding cuts.  In the following months $100,000 was raised through the campaign.  Through NickelAid, every time a customer uses a reusable grocery bag – paper, plastic or canvas – at any Raley’s, Bel Air, Nob Hill Foods or Food Source stores, the company donates 5 cents per bag to the benefitting charity.  To ensure that 100% of the proceeds are available to the charity, Raley’s absorbs all administrative fees related to the effort.

Recently, the California State Parks Capital District announced that the Governor’s Mansion had been removed from the state parks closure list due, in part, to the $75,000 NickelAid donation.  In May, a $25,000 NickelAid donation was made to the Nevada Division of State Parks to help build a new trailhead at Lahontan State Recreational Area and purchase new picnic tables at Sand Harbor State Park.

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