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Sponsors jump on board for 2012 Reno River Festival

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In addition to enjoying a new date, new additions to the schedule and a boatload of competitors from around the country – and the globe – the ninth annual Reno River Festival is celebrating a full deck of sponsors for all of its major events in 2012. Subaru of America takes the top spot with the presenting sponsorship, followed by Yakima racks as the title sponsor of the Run Amuck mud run and health insurer Anthem Blue Cross Blue Shield taking rights to all four whitewater competitions.

“While these partnerships are crucial to the health and prosperity of the Reno River Festival it is also our hope that these sponsors see us as a key component to their marketing mix,” said the event’s owner Jim Bauserman. “The Reno River Festival presents a great opportunity to our business partners to interact with their audience, which is becoming more and more important as audiences continue to segment and demand a more personalized experience with the companies they choose to do business with.”

The Reno-Sparks Convention & Visitors Authority, as well as the City of Reno return as supporters of the 2012 event, along with Country Financial, which is supporting the Festival’s musical offerings including headliner Tribal Seeds, an award-winning reggae group from Southern California. In addition to putting on all four of the weekend’s whitewater competitions, Anthem Blue Cross Blue Shield also offers patrons a dynamic experience during the three-day event with its free “Bring Back Recess” interactive playground area in West Street Plaza. The Eldorado Hotel Casino also helps the organizers bring in out of town patrons by offering room packages for the weekend as the official hotel partner of the Reno River Festival.

Event organizers anticipate a crowd of nearly 40,000 for the ninth annual event, which takes place June 15 – 17. With warm weather in the forecast and a packed event schedule, that includes more than just the River Festival’s free lineup of entertainment and activities, crowds are expected to swell.

“These supporters are a perfect fit with the Reno River Festival and we’re so pleased to have them on board for this year’s event,” said Ruth Ebens, the festival’s director. “All of these companies’ missions align with the goals of the event, which is to get people to experience the outdoors, practice a healthy lifestyle and become more active. Our audience is a perfect match.”

For more details about the 9th annual Reno River Festival or the Run Amuck, visit www.RenoRiverFestival.com or call 775-784-9400 x 119.

The 9th annual Reno River Festival is held at the Truckee River Whitewater Park at Wingfield located in the heart of downtown Reno’s Old Southwest, named one of “Best Neighborhoods in America” by Men’s Journal magazine and recognized by Travel + Leisure as one of “America’s Coolest River Walks.” Hosting top whitewater athletes from around the world June 15-17, 2012, the city’s $1.5-million Whitewater Park is within steps of the downtown Reno gaming and entertainment corridor including dining options ranging from five-star to those open until 5 a.m., entertainment venues, museums, theaters, hiking and biking trails and a selection of renowned hotel-casinos offering fully customizable weekend getaway packages including the official hotel of the Reno River Festival, the Eldorado Hotel Casino. The 9th annual Reno River Festival is presented by Subaru of America.

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