32.3 F

Premiere classic car event Hot August Nights chooses R&R Partners as agency of record


Nevada’s largest integrated marketing communications firm, R&R Partners, announced today that it is the new agency of record for Hot August Nights, the world’s premiere classic car event. Celebrating its 26th year, the event will take place August 7-12, 2012.  R&R Partners will provide strategic branding and public relations services for this year’s event.

“Hot August Nights is a staple in the northern Nevada community,” said Pete Ernaut, president of government and public affairs and principal for R&R Partners. “Its classic cars and topline entertainment makes this a nostalgic event unlike any other and we will ensure that it remains an intricate and growing part of our community.”

Hot August Nights, a non-profit organization established in 1986, is one of the premiere classic car events in the world. The largest special event in northern Nevada, Hot August Nights attracts 800,000 enthusiasts and participants each year and has a significant economic impact. Hot August Nights is known for its classic car shows and displays, rock ‘n’ roll concerts featuring top entertainers, controlled cruises, show-and-shines, drag races, and sock hops.

R&R Partners has seven offices nationwide and is the largest full-service agency in Nevada. With more than 30 years of experience in industries like travel and tourism and special events, the agency serves clients including the Las Vegas Convention and Visitors Authority, Truckee Meadows Community College and RE/MAX, to name a few.


This Is Reno is your source for award-winning independent, online Reno news and events since 2009. We are locally owned and operated.




Nevada county election official in charge of controversial 2022 hand-count plan resigns

The elections official in a rural Nevada county roiled by false claims of widespread election fraud that led to a controversial hand-count in the 2022 midterms is resigning.