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“Discover Your Nevada” campaign rollout to be presented at March public relations luncheon

Date:

Nevada Commission on Tourism provides PR strategy and concept behind new campaign

The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) members and other area professionals will receive insight into the public relations strategy and concept behind Nevada Commission on Tourism’s (NCOT) “Discover Your Nevada” campaign at the March program Wednesday, March 21 at the Atlantis Casino Resort and Spa. Registration is available online at www.prsareno.org and space is limited.

“Having NCOT come and present to the marketing professionals in the area is such a great opportunity for people to see how campaigns are being developed in a down economy,” said Frankie Vigil, president of the board for the PRSA Sierra Nevada Chapter. “Even though this campaign has garnering national attention, it’s one that is really targeted for Nevadans, and the fact that it has become such a high profile campaign says a lot about the outreach that’s in place.”

The “Discover Your Nevada” campaign is the beginning of a three-year effort that celebrates Nevada and discovering what the Silver State has to offer, not only for out of state visitors, but Nevadans as well. The March luncheon will be presented by Bethany Drysdale, public relations director for NCOT. Drysdale has been with NCOT for six years, and plays a key role in developing relationships and partnerships with domestic and international media, telling the story of Nevada and the attributes that make it a fascinating and unforgettable place to visit.

As head of public relations for NCOT, Drysdale brings an array of experience to the table. Her background as copy writer, reporter and features editor for the Auburn Journal, a daily newspaper in Auburn, Calif., won her a first-place award for page design from the Suburban Newspapers of America. After moving to Nevada, Drysdale worked at a Reno public relations and marketing agency where she represented a variety of Nevada-specific tourism clients. Additionally, Drysdale was a recipient of the Mark Curtis Sr. Professional of the Year Award in 2010 from the PRSA Sierra Nevada Chapter.

The luncheon is Wed., March 21, 2012, from 11:30 a.m. until 1 p.m. at the Atlantis Casino Resort and Spa. Cost for non-members is $30. Registration for this event is limited. To reserve a space, please visit www.prsareno.org.


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