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Snow builds anticipation for FREERIDE FLOW FESTIVAL

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KINGS BEACH, Calif. — A Sierra snowstorm blanketed the slopes last weekend at Kirkwood Mountain Resort with more than three feet of snow building anticipation for this spring’s FREERIDE FLOW FESTIVAL.

Taking place over St. Patrick’s Day weekend, March 16-18, 2012, and just in time for spring conditions, Subaru presents the FREERIDE FLOW FESTIVAL sponsored by CLIF Bar and Marmot has teamed up with some of the best and well-known pro skiers, riders and athletes to provide three unprecedented days of backcountry, Freeride and yoga clinics as well as performances by some of the nation’s most talented electronic DJs at Kirkwood Mountain Resort.

According to Kirkwood, the resort has the geographical advantage of being situated at a higher elevation than most other Lake Tahoe resorts. It rests at the high point on the western slope of the Sierra allowing the resort to take full advantage of powerful winter storms as they peel off the Pacific Ocean. This ideal location regularly results in Kirkwood receiving more snow than any other resort in the nation.

All FREERIDE FLOW FESTIVAL clinics will be lead by certified and professional guides in addition to some of the biggest and most talented athletes in their respective industries. Major athletes and instructors include: Sage Cattabriga-Alosa, professional big mountain skier; Alison Gannett, leading the KEEN Rippin’ Chix Backcountry Camp and Steeps Clinics; legendary ski pioneer Kent Krietler, as backcountry guide and meditation instructor; Lorenzo Worster, world renowned telemark skier; Hannah Hardaway, two-time Olympian. Additionally, internationally certified and nationally acclaimed Pradeep Teotia is scheduled to teach two exclusive and limited capacity yoga workshops and Miranda Dalton of San Francisco’s AstaYoga will be teaching at the festival. Click here for a list of all athletes and yoga instructors.

Music will also be pumping all day and night at the festival including an appearance by electronic house DJ Miss Cooper and the Rhino before the duo heads to world renowned ULTRA Music Festival in Miami. Additional artists to be announced.

Purchasers of a clinic or music ticket will receive a discounted $50 voucher for a Kirkwood lift ticket, which are normally priced at $74 for an adult day pass. All clinic participants will also receive an organic energy boost from CLIF Bar, containing a free CLIF Bar, MoJo Bar and a pack of SHOT BLOKS electrolyte chews to feed adventure.

Kirkwood Vacations is additionally offering 15% off lodging if booked before April 29, 2012, by using the promo code: FFF. Book online here or call 1(800) 967-7500.

As well as being a leave no trace earth conscious event, a portion of the proceeds from the FREERIDE FLOW FESTIVAL will go to Save Our Snow Foundation, whose mission is to demonstrate that solutions to climate change can be cost-effective, actually increasing profitability while reducing pollution, increasing energy security and green sector jobs, while also saving our snowpack and our planet’s ecosystems.

For tickets and additional event information visit www.freerideflowfest.com. For latest updates, connect online on Facebook and Twitter.

Subaru presents the FREERIDE FLOW FESTIVAL sponsored by CLIF Bar and Marmot is three days of backcountry and Freeride instruction, yoga and live music DJ’s at Kirkwood Mountain Resort, March 16 – 18, 2012. Produced by Tough Guy Productions, a Tahoe-based ski film and event production company. The event brings together novice and recreational winter athletes with professional sports athletes, backcountry experts and top industry vendors for clinics, demonstrations, electronic DJs, performances and a whole lot of après ski.

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